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Investigation of the Corporate Social Responsibility Practices at OTP Group. Evidence from the Subsidiary – Parent Relationships

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  • Georgiana-Loredana Frecea

    (“Ovidius†University of Constanta)

Abstract

The present paper starts from the leading position of OTP Bank according to the Global Reporting Initiative framework, extending the analysis at the group level. The main purpose of this paper is to investigate the relationship between the financial group and the subsidiary, providing a broad picture of the corporate social responsibility (CSR) development based on the influences of the group. The present case study is an ambitious example of how to improve the corporate social responsibility agenda through a positive communication on sustainability topics among the parentgroup and the corresponding subsidiary, establishing some synergies between activities, major stakeholders, CSR objectives and reporting practices. The main results highlight the increasing role of the non-governmental sector for the CSR development and its evolution to foundations attached to the group, being an appropriate example of best practices for other subsidiaries that activate in the Romanian banking system.

Suggested Citation

  • Georgiana-Loredana Frecea, 2019. "Investigation of the Corporate Social Responsibility Practices at OTP Group. Evidence from the Subsidiary – Parent Relationships," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 587-592, August.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:1:p:587-592
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    References listed on IDEAS

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    More about this item

    Keywords

    corporate social responsibility; influence; subsidiary; financial group;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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