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The collective labour agreement as a key tool for driving corporate social responsibility: banking sector analysis

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  • Biedma Ferrer, José María
  • López Fernández, Macarena
  • Romero Fernández, Pedro M.

Abstract

[EN] In this paper we focus on the role of the human resources department, specifically in the area of labour relations, analysing how collective bargaining and collective agreement can be key mechanisms for the development of corporate social responsibility (CSR) through the incorporation of CSR practices that can currently be found in different instruments and documents of organizations (i.e., equality plans, codes of conduct, annual reports, etc.), but not in collective labour agreements. Results are shown for Santander Bank (SB) and Bilbao Vizcaya Argentaria Bank (BBVA) because they are two of the main players in the Spanish financial sector. The results indicate that both groups are involved with the development of CSR policies; however, these practises are not spelled out in their collective agreements. It is argued that a CSR policy could be an incentive that would allow firms to attract, retain, and motivate their employees and gain a source of competitive differentiation thanks to the binding force of the collective agreement.

Suggested Citation

  • Biedma Ferrer, José María & López Fernández, Macarena & Romero Fernández, Pedro M., 2017. "The collective labour agreement as a key tool for driving corporate social responsibility: banking sector analysis," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  • Handle: RePEc:ehu:cuader:21772
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    File URL: https://addi.ehu.es/handle/10810/21772
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    References listed on IDEAS

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    1. Heath, Joseph & Moriarty, Jeffrey & Norman, Wayne, 2010. "Business Ethics and (or as) Political Philosophy," Business Ethics Quarterly, Cambridge University Press, vol. 20(03), pages 427-452, July.
    2. Ennio Lugli & Ulpiana Kocollari & Chiara Nigrisoli, 2009. "The Codes of Ethics of S&P/MIB Italian Companies: An Investigation of Their Contents and the Main Factors that Influence Their Adoption," Journal of Business Ethics, Springer, vol. 84(1), pages 33-45, January.
    3. Mohammad Jizi & Aly Salama & Robert Dixon & Rebecca Stratling, 2014. "Corporate Governance and Corporate Social Responsibility Disclosure: Evidence from the US Banking Sector," Journal of Business Ethics, Springer, vol. 125(4), pages 601-615, December.
    4. Bob Giddings & Bill Hopwood & Geoff O'Brien, 2002. "Environment, economy and society: fitting them together into sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 10(4), pages 187-196.
    5. Yakup Selvi & Eva Wagner & Ahmet Türel, 2010. "Corporate Social Responsibility In The Time Of Financial Crisis: Evidence From Turkey," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(12), pages 1-28.
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    More about this item

    Keywords

    corporate social responsibility; labour relations; human resources; socially responsible practices; collective labour agreement; collective bargaining; responsabilidad social corporativa; función de recursos humanos; relaciones laborales; prácticas socialmente responsables; convenios colectivos; negociación colectiva;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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