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Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool

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  • Andrea Pérez

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  • Ignacio Rodríguez del Bosque

Abstract

Although research on the corporate social responsibility (CSR) dimension of corporate image has notably increased in recent years, the definition and measurement of the concept for academic purposes still concern researchers. In this article, literature regarding the measurement of CSR image from a customer viewpoint is revised and areas of improvement are identified. A multistage method is implemented to develop and to validate a reliable scale based on stakeholder theory. Results demonstrate the reliability and validity of this new scale for measuring customer perceptions regarding the CSR performance of their service providers. With regard to this, CSR includes corporate responsibilities towards customers, shareholders, employees and society. The scale is consistent among diverse customer cohorts with different gender, age and level of education. Furthermore, results also confirm the applicability of this new scale to structural equation modelling. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Andrea Pérez & Ignacio Rodríguez del Bosque, 2013. "Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool," Journal of Business Ethics, Springer, vol. 118(2), pages 265-286, December.
  • Handle: RePEc:kap:jbuset:v:118:y:2013:i:2:p:265-286
    DOI: 10.1007/s10551-012-1588-8
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    References listed on IDEAS

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    1. repec:eur:ejesjr:248 is not listed on IDEAS
    2. Moisescu, Ovidiu-Ioan, 2014. "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper 65310, University Library of Munich, Germany, revised Oct 2014.
    3. repec:eee:spacre:v:19:y:2016:i:1:p:142-153 is not listed on IDEAS
    4. repec:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0208-4 is not listed on IDEAS
    5. Dejana Zlatanović, 2015. "A Holistic Approach To Corporate Social Responsibility As A Prerequisite For Sustainable Development: Empirical Evidence," Economic Annals, Faculty of Economics, University of Belgrade, vol. 60(207), pages 69-94, September.
    6. repec:kap:jbuset:v:153:y:2018:i:3:d:10.1007_s10551-016-3321-5 is not listed on IDEAS
    7. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
    8. Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 21-30.
    9. repec:gam:jsusta:v:9:y:2017:i:8:p:1302-:d:105956 is not listed on IDEAS
    10. E.O. Marfo & L. Chen & H. Xuhua & H.A. Antwi & E. Yiranbon, 2015. "Corporate Social Responsibility: Driving Dynamics on Firm’s Profitability in Ghana," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 5(3), pages 116-132, July.
    11. repec:kap:jbuset:v:154:y:2019:i:3:d:10.1007_s10551-017-3438-1 is not listed on IDEAS
    12. repec:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0185-z is not listed on IDEAS
    13. repec:gam:jsusta:v:9:y:2017:i:11:p:2012-:d:117394 is not listed on IDEAS
    14. Moisescu Ovidiu-Ioan, 2015. "Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market," Management & Marketing, Sciendo, vol. 10(2), pages 118-131, September.
    15. Ovidiu I. MOISESCU, 2015. "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-332, November.
    16. Mirela POPA & Irina-Iulia SALAN?Ã, 2015. "Business Organizations’ Positive Socio-Economic Impact on Society - a Step Beyond CSR," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(2), pages 244-263, December.

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    Keywords

    CSR; CSR image; Measurement tool; Scale development;

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