Consumer Responses to Corporate Social Responsibility (CSR) in China
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References listed on IDEAS
- Alan Pomering & Sara Dolnicar, 2009. "Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?," Journal of Business Ethics, Springer, vol. 85(2), pages 285-301, April.
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KeywordsCSR; consumer responses; product category; demographics; China;
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