Generating global brand equity through corporate social responsibility to key stakeholders
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- Tribo Gine, José Antonio & Torres Lacomba, Anna & Bijmolt, Tammo H. A., 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," INDEM - Working Paper Business Economic Series id-10-04, Instituto para el Desarrollo Empresarial (INDEM).
References listed on IDEAS
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- repec:kap:jbuset:v:143:y:2017:i:1:d:10.1007_s10551-015-2782-2 is not listed on IDEAS
- Won-Moo Hur & Hanna Kim & Jeong Woo, 2014. "How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation," Journal of Business Ethics, Springer, vol. 125(1), pages 75-86, November.
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- Jennifer Martínez-Ferrero & Shantanu Banerjee & Isabel María García-Sánchez, 2016. "Corporate Social Responsibility as a Strategic Shield Against Costs of Earnings Management Practices," Journal of Business Ethics, Springer, vol. 133(2), pages 305-324, January.
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- Hanna Kim & Won-Moo Hur & Junsang Yeo, 2015. "Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation," Sustainability, MDPI, Open Access Journal, vol. 7(4), pages 1-12, March.
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- Magdalena Bekk & Matthias Spörrle & Rebekka Hedjasie & Rudolf Kerschreiter, 2016. "Greening the competitive advantage: antecedents and consequences of green brand equity," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(4), pages 1727-1746, July.
More about this item
KeywordsGlobal Brands; Brand Equity; Corporate Social Responsibility; Stakeholders.;
NEP fieldsThis paper has been announced in the following NEP Reports:
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