Generating global brand equity through corporate social responsibility to key stakeholders
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- Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter, 2012. "Generating global brand equity through corporate social responsibility to key stakeholders," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 13-24.
- Tribo Gine, José Antonio & Torres Lacomba, Anna & Bijmolt, Tammo H. A., 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," INDEM - Working Paper Business Economic Series id-10-04, Instituto para el Desarrollo Empresarial (INDEM).
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More about this item
KeywordsGlobal Brands; Brand Equity; Corporate Social Responsibility; Stakeholders.;
NEP fieldsThis paper has been announced in the following NEP Reports:
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