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Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research

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  • Arthaud-Day, Marne L.

Abstract

Comparatively few studies have analyzed the social behavior of multinational corporations (MNCs) at a cross-national level. To address this gap in the literature, we propose a “transnational†model of corporate social responsibility (CSR) that permits identification of universal domains, yet incorporates the flexibility and adaptability demanded by international research. The model is tri-dimensional in that it juxtaposes: 1) Bartlett and Ghoshal’s (1998, 2000) typology of MNC strategies (multinational, global, “international,†and transnational); 2) the three conceptual domains of CSR (human rights, labor, and the environment) proposed by the UN Global Compact (Compact 2003); and 3) Zenisek’s (1979) description of three CSR perspectives (ideological, societal, and operational). The end result is a multidimensional typology that permits the organization and development of empirical CSR research in an international setting.

Suggested Citation

  • Arthaud-Day, Marne L., 2005. "Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research," Business Ethics Quarterly, Cambridge University Press, vol. 15(1), pages 1-22, January.
    • Handle: RePEc:cup:buetqu:v:15:y:2005:i:01:p:1-22_00
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    Cited by:

    1. Torres Lacomba, Anna & Atribo, Jo & Bijmolt, Tammo H.A., 2010. "Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders," Research Report 10007, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    2. Figueira, Sandra & Gauthier, Caroline & Torres de Oliveira, Rui, 2023. "CSR and stakeholder salience in MNE subsidiaries in emerging markets," International Business Review, Elsevier, vol. 32(5).
    3. Niklas Egels-Zandén & Peter Hyllman, 2007. "Evaluating Strategies for Negotiating Workers’ Rights in Transnational Corporations: The Effects of Codes of Conduct and Global Agreements on Workplace Democracy," Journal of Business Ethics, Springer, vol. 76(2), pages 207-223, December.
    4. Michel Barabel & Monique Combes-Joret & Olivier Meier & Isabelle Nicolaï, 2010. "Perception and legitimation of CSR within a multinational firm: the case of the Dexia group [Perception et légitimation de la RSE au sein d'une multinationale : le cas du groupe Dexia]," Post-Print hal-01710109, HAL.
    5. Keig, Dawn L. & Brouthers, Lance Eliot & Marshall, Victor B., 2019. "The impact of formal and informal institutional distances on MNE corporate social performance," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    6. Maria Lam, 2009. "Beyond Credibility of Doing Business in China: Strategies for Improving Corporate Citizenship of Foreign Multinational Enterprises in China," Journal of Business Ethics, Springer, vol. 87(1), pages 137-146, April.
    7. Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter, 2012. "Generating global brand equity through corporate social responsibility to key stakeholders," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 13-24.
    8. Elisa Giuliani & Chiara Macchi, 2014. "Multinational corporations’ economic and human rights impacts on developing countries: a review and research agenda," Cambridge Journal of Economics, Oxford University Press, vol. 38(2), pages 479-517.
    9. Rebecca Chunghee Kim, 2018. "Can Creating Shared Value (CSV) and the United Nations Sustainable Development Goals (UN SDGs) Collaborate for a Better World? Insights from East Asia," Sustainability, MDPI, vol. 10(11), pages 1-26, November.
    10. Meng Zhao, 2012. "CSR-Based Political Legitimacy Strategy: Managing the State by Doing Good in China and Russia," Journal of Business Ethics, Springer, vol. 111(4), pages 439-460, December.
    11. Wong Lai Cheng & Jamilah Ahmad, 2010. "Incorporating stakeholder approach in corporate social responsibility (CSR): a case study at multinational corporations (MNCs) in Penang," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(4), pages 593-610, October.
    12. François Maon & Adam Lindgreen, 2015. "Reclaiming the Child Left Behind: The Case for Corporate Cultural Responsibility," Journal of Business Ethics, Springer, vol. 130(4), pages 755-766, September.
    13. Kim, Changsu & Kim, Jungkeun & Marshall, Roger & Afzali, Hajir, 2018. "Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries," Journal of Business Research, Elsevier, vol. 91(C), pages 40-47.
    14. Michael A. Witt & Günter K. Stahl, 2016. "Foundations of Responsible Leadership: Asian Versus Western Executive Responsibility Orientations Toward Key Stakeholders," Journal of Business Ethics, Springer, vol. 136(3), pages 623-638, July.
    15. Till Talaulicar, 2009. "Barriers Against Globalizing Corporate Ethics: An Analysis of Legal Disputes on Implementing U.S. Codes of Ethics in Germany," Journal of Business Ethics, Springer, vol. 84(3), pages 349-360, February.
    16. Holtbrügge, Dirk & Dögl, Corinna, 2012. "How international is corporate environmental responsibility? A literature review," Journal of International Management, Elsevier, vol. 18(2), pages 180-195.
    17. Mishra, Paresh & Schmidt, Gordon B., 2018. "How can leaders of multinational organizations be ethical by contributing to corporate social responsibility initiatives? Guidelines and pitfalls for leaders trying to do good," Business Horizons, Elsevier, vol. 61(6), pages 833-843.
    18. repec:dgr:rugsom:10007 is not listed on IDEAS
    19. Javier Aguilera-Caracuel & Jaime Guerrero-Villegas & María Dolores Vidal-Salazar & Blanca L. Delgado-Márquez, 2015. "International Cultural Diversification and Corporate Social Performance in Multinational Enterprises: The Role of Slack Financial Resources," Management International Review, Springer, vol. 55(3), pages 323-353, June.
    20. Vigneau, Laurence, 2020. "A micro-level perspective on the implementation of corporate social responsibility practices in multinational corporations," Journal of International Management, Elsevier, vol. 26(4).
    21. Heloïse Berkowitz & Marcelo Bucheli & Hervé Dumez, 2017. "Collectively Designing CSR Through Meta-Organizations: A Case Study of the Oil and Gas Industry," Journal of Business Ethics, Springer, vol. 143(4), pages 753-769, July.
    22. Kristin Hah & Susan Freeman, 2014. "Multinational Enterprise Subsidiaries and their CSR: A Conceptual Framework of the Management of CSR in Smaller Emerging Economies," Journal of Business Ethics, Springer, vol. 122(1), pages 125-136, June.

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