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Strategic corporate social responsibility as global brand insurance


  • Werther, William Jr.
  • Chandler, David


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Suggested Citation

  • Werther, William Jr. & Chandler, David, 2005. "Strategic corporate social responsibility as global brand insurance," Business Horizons, Elsevier, vol. 48(4), pages 317-324.
  • Handle: RePEc:eee:bushor:v:48:y:2005:i:4:p:317-324

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    References listed on IDEAS

    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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    1. repec:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0185-z is not listed on IDEAS
    2. Djaballah, Mathieu & Hautbois, Christopher & Desbordes, Michel, 2017. "Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France," Sport Management Review, Elsevier, vol. 20(2), pages 211-225.
    3. Ajnesh Prasad & Albert Mills, 2010. "Critical Management Studies and Business Ethics: A Synthesis and Three Research Trajectories for the Coming Decade," Journal of Business Ethics, Springer, vol. 94(2), pages 227-237, August.
    4. Orhan Akisik & Graham Gal, 2014. "Financial performance and reviews of corporate social responsibility reports," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 25(3), pages 259-288, December.
    5. Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter, 2012. "Generating global brand equity through corporate social responsibility to key stakeholders," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 13-24.
    6. repec:dgr:rugsom:10007 is not listed on IDEAS
    7. Claus Dierksmeier, 2016. "What is ‘Humanistic’ About Humanistic Management?," Humanistic Management Journal, Springer, vol. 1(1), pages 9-32, September.
    8. Alessandra De Chiara, 2015. "Marchi ecologici e percorsi "credibili" di sostenibilità: uno studio sulle imprese con l’Eu Ecolabel nel territorio italiano," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2015(2), pages 111-138.
    9. Dev R. Mishra, 2017. "Post-innovation CSR Performance and Firm Value," Journal of Business Ethics, Springer, vol. 140(2), pages 285-306, January.
    10. repec:eme:srjpps:v:6:y:2010:i:2:p:363-380 is not listed on IDEAS
    11. repec:wsi:jeapmx:v:19:y:2017:i:03:n:s1464333217500120 is not listed on IDEAS
    12. Jon Reast & François Maon & Adam Lindgreen & Joëlle Vanhamme, 2013. "Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model," Journal of Business Ethics, Springer, vol. 118(1), pages 139-153, November.
    13. Torres Lacomba, Anna & Atribo, Jo & Bijmolt, Tammo H.A., 2010. "Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders," Research Report 10007, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    14. Metaxas, Theodore & Tsavdaridou, Maria, 2012. "Corporate Social Responsibility (CSR) on Metallurgy Sector in Greece," MPRA Paper 42789, University Library of Munich, Germany.
    15. repec:eee:proeco:v:198:y:2018:i:c:p:70-78 is not listed on IDEAS
    16. repec:eee:joreco:v:21:y:2014:i:4:p:520-528 is not listed on IDEAS
    17. Falck, Oliver & Heblich, Stephan, 2007. "Corporate social responsibility: Doing well by doing good," Business Horizons, Elsevier, vol. 50(3), pages 247-254.
    18. Gilley, K. Matthew & Robertson, Christopher J. & Mazur, Tim C., 2010. "The bottom-line benefits of ethics code commitment," Business Horizons, Elsevier, vol. 53(1), pages 31-37, January.
    19. Alessandra De Chiara, 2016. "Eco-labeled Products: Trend or Tools for Sustainability Strategies?," Journal of Business Ethics, Springer, vol. 137(1), pages 161-172, August.
    20. Shawn Pope & Arild Wæraas, 2016. "CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique," Journal of Business Ethics, Springer, vol. 137(1), pages 173-193, August.
    21. Sharon Bolton & Rebecca Kim & Kevin O’Gorman, 2011. "Corporate Social Responsibility as a Dynamic Internal Organizational Process: A Case Study," Journal of Business Ethics, Springer, vol. 101(1), pages 61-74, June.
    22. Joël Houdet & Charlotte Pavageau & Michel Trommetter & Jacques Weber, 2009. "Accounting for changes in biodiversity and ecosystem services from a business perspective," Working Papers hal-00434450, HAL.
    23. repec:eee:accfor:v:34:y:2010:i:3:p:153-168 is not listed on IDEAS
    24. repec:eee:joreco:v:16:y:2009:i:5:p:377-385 is not listed on IDEAS
    25. repec:eee:joreco:v:43:y:2018:i:c:p:149-156 is not listed on IDEAS

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