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The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market

Author

Listed:
  • Hangeun Lee

    (College of Business, Chosun University, 309 Pilmundae-ro, Dong-gu, Gwangju 61452, Korea)

  • Seong Ho Lee

    (Department of Business Administration & Accounting, Hanbat National University, Daejeon 34158, Korea)

Abstract

The purpose of this study is to investigate the effect of partner firms’ corporate social responsibility (CSR) activities on long-term relationships in business-to-business (B2B) industries. We developed a research model to capture the correlations between a partner firm’s CSR reputation (i.e., business practice, CSR reputation, and philanthropic CSR reputation), trust, information sharing, risk–reward sharing, and long-term relationships. Drawing on the stakeholder and social exchange theories, we hypothesized that a partner firm’s CSR reputation would affect long-term relationships through trust, information sharing, and risk–reward sharing. Through empirical analysis, we found that business practice CSR is positively related to long-term relationships through trust and B2B partnership. We also present some theoretical and managerial implications of this study.

Suggested Citation

  • Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:19:p:5377-:d:271797
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    References listed on IDEAS

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