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Anna Torres Lacomba

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Personal Details

First Name:Anna
Middle Name:Torres
Last Name:Lacomba
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RePEc Short-ID:pla225
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Location: Barcelona, Spain
Homepage: http://www.econ.upf.edu/
Email:
Phone: (34) 935 42 1766
Fax: (34)935 42 17 46
Postal: Ramon Trias Fargas 25-27, 08005 Barcelona
Handle: RePEc:edi:deupfes (more details at EDIRC)
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  1. Anna Torres & Tammo H. A. Bijmolt & Josep A. Tribó & Peter Verhoef, 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," Economics Working Papers 1209, Department of Economics and Business, Universitat Pompeu Fabra, revised Oct 2011.
  2. Marco S. Giarratana & Anna Torres, 2007. "The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration," Economics Working Papers 1015, Department of Economics and Business, Universitat Pompeu Fabra.
  3. Anna Torres & Josep A. Tribó, 2007. "Ownership structure, customer satisfaction and brand equity," Economics Working Papers 1016, Department of Economics and Business, Universitat Pompeu Fabra, revised Jun 2007.
  4. Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006. "Are Americans' musical preferences more omnivores today?," Economics Working Papers 963, Department of Economics and Business, Universitat Pompeu Fabra.
  5. Nora Lado & Anna Torres & Oscar Licandro, 2006. "Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case," Economics Working Papers ECO2006/4, European University Institute.
  6. Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó, 2006. "Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables," Economics Working Papers 951, Department of Economics and Business, Universitat Pompeu Fabra.
  7. Anna Torres & Tammo Bijmolt, 2005. "Assessing Brand Image through Communalitites and Asymmetries Brand-to-Attribute and Attribute-to-Brand Associations," Business Economics Working Papers wb050604.pdf, Universidad Carlos III, Departamento de Economía de la Empresa.
  8. Anna Torres-Lacomba, 2003. "A Comparison Between Correspondence Analysis And Categorical Conjoint Measurement," Business Economics Working Papers wb037117, Universidad Carlos III, Departamento de Economía de la Empresa.
  9. Michael Greenacre & Anna Torres, 2002. "Measuring asymmetries in brand associations using correspondence analysis," Economics Working Papers 630, Department of Economics and Business, Universitat Pompeu Fabra.
  10. Anna Torres, 2001. "Correspondence analysis and categorical conjoint measurement," Economics Working Papers 569, Department of Economics and Business, Universitat Pompeu Fabra.
  11. Michael Greenacre & Anna Torres, 1999. "A note on the dual scaling of dominance data and its relationship to correspondence analysis," Economics Working Papers 430, Department of Economics and Business, Universitat Pompeu Fabra.
    RePEc:dgr:rugsom:10007 is not listed on IDEAS
  1. Torres, Anna & Tribó, Josep A., 2011. "Customer satisfaction and brand equity," Journal of Business Research, Elsevier, vol. 64(10), pages 1089-1096, October.
  2. Torres, Anna & Bijmolt, Tammo H.A., 2009. "Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations," European Journal of Operational Research, Elsevier, vol. 195(2), pages 628-640, June.
14 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-BEC: Business Economics (1) 2005-02-27
  2. NEP-CSE: Economics of Strategic Management (1) 2011-11-21
  3. NEP-CUL: Cultural Economics (1) 2007-03-10
  4. NEP-ECM: Econometrics (2) 2001-09-26 2004-02-01
  5. NEP-FMK: Financial Markets (1) 2006-05-20
  6. NEP-INO: Innovation (1) 2007-03-10
  7. NEP-LAM: Central & South America (1) 2006-05-20
  8. NEP-MKT: Marketing (6) 2007-03-10 2007-03-10 2010-04-04 2011-01-30 2011-07-27 2011-11-21. Author is listed
  9. NEP-SOC: Social Norms & Social Capital (1) 2007-03-10

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