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Anna Torres Lacomba

This is information that was supplied by Anna Lacomba in registering through RePEc. If you are Anna Torres Lacomba , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name:Anna
Middle Name:Torres
Last Name:Lacomba
Suffix:
RePEc Short-ID:pla225
Barcelona, Spain
http://www.econ.upf.edu/

: (34) 935 42 1766
(34)935 42 17 46
Ramon Trias Fargas 25-27, 08005 Barcelona
RePEc:edi:deupfes (more details at EDIRC)
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  1. Anna Torres & Tammo H. A. Bijmolt & Josep A. Tribó & Peter Verhoef, 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," Economics Working Papers 1209, Department of Economics and Business, Universitat Pompeu Fabra, revised Oct 2011.
  2. Marco S. Giarratana & Anna Torres, 2007. "The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration," Economics Working Papers 1015, Department of Economics and Business, Universitat Pompeu Fabra.
  3. Anna Torres & Josep A. Tribó, 2007. "Ownership structure, customer satisfaction and brand equity," Economics Working Papers 1016, Department of Economics and Business, Universitat Pompeu Fabra, revised Jun 2007.
  4. Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006. "Are Americans' musical preferences more omnivores today?," Economics Working Papers 963, Department of Economics and Business, Universitat Pompeu Fabra.
  5. Nora Lado & Anna Torres & Oscar Licandro, 2006. "Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case," Economics Working Papers ECO2006/4, European University Institute.
  6. Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó, 2006. "Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables," Economics Working Papers 951, Department of Economics and Business, Universitat Pompeu Fabra.
  7. Torres Lacomba, Anna, 2003. "A comparison between correspondence analysis and categorical conjoint measurement," DEE - Working Papers. Business Economics. WB wb037117, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  8. Michael Greenacre & Anna Torres, 2002. "Measuring asymmetries in brand associations using correspondence analysis," Economics Working Papers 630, Department of Economics and Business, Universitat Pompeu Fabra.
  9. Anna Torres, 2001. "Correspondence analysis and categorical conjoint measurement," Economics Working Papers 569, Department of Economics and Business, Universitat Pompeu Fabra.
  10. Michael Greenacre & Anna Torres, 1999. "A note on the dual scaling of dominance data and its relationship to correspondence analysis," Economics Working Papers 430, Department of Economics and Business, Universitat Pompeu Fabra.
    repec:cte:idrepe:id-11-02 is not listed on IDEAS
    repec:cte:wbrepe:wb050604.pdf is not listed on IDEAS
  1. Torres, Anna & Tribó, Josep A., 2011. "Customer satisfaction and brand equity," Journal of Business Research, Elsevier, vol. 64(10), pages 1089-1096, October.
  2. Torres, Anna & Bijmolt, Tammo H.A., 2009. "Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations," European Journal of Operational Research, Elsevier, vol. 195(2), pages 628-640, June.
NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 11 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (4) 2007-03-10 2007-03-10 2010-04-04 2011-07-27. Author is listed
  2. NEP-ECM: Econometrics (2) 2001-09-26 2004-02-01
  3. NEP-CUL: Cultural Economics (1) 2007-03-10
  4. NEP-FMK: Financial Markets (1) 2006-05-20
  5. NEP-INO: Innovation (1) 2007-03-10
  6. NEP-LAM: Central & South America (1) 2006-05-20
  7. NEP-SOC: Social Norms & Social Capital (1) 2007-03-10

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