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A retrospective review of the first 35 years of the International Journal of Research in Marketing

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  • Donthu, Naveen
  • Reinartz, Werner
  • Kumar, Satish
  • Pattnaik, Debidutta

Abstract

The International Journal of Research in Marketing (IJRM) publishes groundbreaking research on a range of topics related to marketing. Academics, scholars, and practitioners value the journal for its original and well-executed content. Using bibliometrics, this study summarizes the journal’s first 35 years in terms of its publication trends, authorship patterns, citation structure, and themes, as well as the clustering of IJRM’s articles published between 1984 and 2018. This study identifies the IJRM’s most influential articles, most prolific contributors and their affiliations, and frequently used keywords and reveals their semantic associations along with factors influencing citations of the IJRM corpus. As the first objective assessment of the journal’s first 35 years, the review also suggests some potential avenues to target future submissions.

Suggested Citation

  • Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.
    • Handle: RePEc:eee:ijrema:v:38:y:2021:i:1:p:232-269
    DOI: 10.1016/j.ijresmar.2020.10.006
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