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Werner J. Reinartz

Personal Details

First Name:Werner
Middle Name:J.
Last Name:Reinartz
Suffix:
RePEc Short-ID:pre590
https://marketing.uni-koeln.de/en/team/werner-reinartz/
Twitter: @reinartzwerner

Affiliation

Wirtschafts- und Sozialwissenschaftliche Fakultät
Universität zu Köln

Köln, Germany
http://www.wiso.uni-koeln.de/
RePEc:edi:wskoede (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Chapters Books

Working papers

  1. Stefan Worm & W. Ulaga & S. Bharadwaj & W. Reinartz, 2012. "Financial Performance Outcomes of B2B Customer Solution Offerings," Post-Print hal-00715397, HAL.
  2. Wolfgang Ulaga & Werner Reinartz, 2011. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully," Post-Print hal-00642039, HAL.
  3. Wolfgang Ulaga & Werner Reinartz, 2009. "The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success," Post-Print hal-00491959, HAL.

Articles

  1. Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.
  2. Reinartz, Werner & Wiegand, Nico & Imschloss, Monika, 2019. "The impact of digital transformation on the retailing value chain," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 350-366.
  3. Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker, 2019. "Improving customer profit predictions with customer mindset metrics through multiple overimputation," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 771-794, September.
  4. Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz, 2018. "Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 987-1011, November.
  5. Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz, 2018. "Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1012-1013, November.
  6. Reddy Srinivas K. & Reinartz Werner, 2017. "Digital Transformation and Value Creation: Sea Change Ahead," GfK Marketing Intelligence Review, Sciendo, vol. 9(1), pages 10-17, May.
  7. Stefan Worm & Sundar G. Bharadwaj & Wolfgang Ulaga & Werner J. Reinartz, 2017. "When and why do customer solutions pay off in business markets?," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 490-512, July.
  8. Reddy Srinivas & Reinartz Werner, 2017. "Editorial," GfK Marketing Intelligence Review, Sciendo, vol. 9(1), pages 3-3, May.
  9. Reinartz Werner & Imschloß Monika, 2017. "From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing," GfK Marketing Intelligence Review, Sciendo, vol. 9(1), pages 42-47, May.
  10. Reinartz, Werner & Dellaert, Benedict & Krafft, Manfred & Kumar, V. & Varadarajan, Rajan, 2011. "Retailing Innovations in a Globalizing Retail Market Environment," Journal of Retailing, Elsevier, vol. 87(S1), pages 53-66.
  11. Werner Reinartz, 2011. "Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right?," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 63(1), pages 109-114, January.
  12. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
  13. Reinartz, Werner & Thomas, Jacquelyn S. & Bascoul, Ganaël, 2008. "Investigating cross-buying and customer loyalty," Journal of Interactive Marketing, Elsevier, vol. 22(1), pages 5-20.
  14. Werner Reinartz, 2002. "Customizing Prices in Online Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.

Chapters

  1. V. Kumar & Werner Reinartz, 2018. "Future of CRM," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 18, pages 385-404, Springer.
  2. V. Kumar & Werner Reinartz, 2018. "Impact of CRM on Marketing Channels," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 12, pages 237-264, Springer.
  3. V. Kumar & Werner Reinartz, 2018. "Using Databases," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 8, pages 157-167, Springer.
  4. V. Kumar & Werner Reinartz, 2018. "Strategic CRM Today," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 1, pages 3-16, Springer.
  5. V. Kumar & Werner Reinartz, 2018. "Loyalty Programs: Design and Effectiveness," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 10, pages 179-205, Springer.
  6. V. Kumar & Werner Reinartz, 2018. "Software Tools and Dashboards," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 9, pages 171-178, Springer.
  7. V. Kumar & Werner Reinartz, 2018. "Concepts of Customer Value," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 2, pages 17-29, Springer.
  8. V. Kumar & Werner Reinartz, 2018. "CRM Issues in the Business-To-Business Context," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 13, pages 265-283, Springer.
  9. V. Kumar & Werner Reinartz, 2018. "CRM in Social Media," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 15, pages 311-326, Springer.
  10. V. Kumar & Werner Reinartz, 2018. "Applications of CRM in B2B and B2C Scenarios Part I," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 3, chapter 16, pages 329-362, Springer.
  11. V. Kumar & Werner Reinartz, 2012. "Implementing the CRM Strategy," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 4, pages 55-85, Springer.
  12. V. Kumar & Werner Reinartz, 2012. "Strategic CRM," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 3, pages 35-53, Springer.
  13. V. Kumar & Werner Reinartz, 2012. "Relationship Marketing and the Concept of Customer Value," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 2, pages 21-31, Springer.
  14. V. Kumar & Werner Reinartz, 2012. "Customer Privacy Concerns and Privacy Protective Responses," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 14, pages 279-300, Springer.
  15. V. Kumar & Werner Reinartz, 2012. "Customer Analytics Part I," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 5, pages 89-109, Springer.
  16. V. Kumar & Werner Reinartz, 2012. "Campaign Management," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 11, pages 207-234, Springer.
  17. V. Kumar & Werner Reinartz, 2012. "Data Mining," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 7, pages 143-163, Springer.
  18. V. Kumar & Werner Reinartz, 2012. "Customer Relationship Management Issues in the Business-To-Business Context," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 13, pages 261-277, Springer.
  19. V. Kumar & Werner Reinartz, 2012. "Strategic Customer Relationship Management Today," Springer Texts in Business and Economics, in: Customer Relationship Management, edition 2, chapter 1, pages 3-20, Springer.
  20. Werner J. Reinartz & Rajkumar Venkatesan, 2008. "Decision Models for Customer Relationship Management (CRM)," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 291-326, Springer.
  21. Werner J. Reinartz, 2006. "Understanding Customer Loyalty Programs," Springer Books, in: Manfred Krafft & Murali K. Mantrala (ed.), Retailing in the 21st Century, pages 361-379, Springer.

Books

  1. V. Kumar & Werner Reinartz, 2012. "Customer Relationship Management," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-20110-3, September.

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