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Decision Models for Customer Relationship Management (CRM)

In: Handbook of Marketing Decision Models

Author

Listed:
  • Werner J. Reinartz

    (University of Cologne)

  • Rajkumar Venkatesan

Abstract

No abstract is available for this item.

Suggested Citation

  • Werner J. Reinartz & Rajkumar Venkatesan, 2008. "Decision Models for Customer Relationship Management (CRM)," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 291-326, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-78213-3_9
    DOI: 10.1007/978-0-387-78213-3_9
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    Citations

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    Cited by:

    1. Philipp Afèche & Mojtaba Araghi & Opher Baron, 2017. "Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation," Manufacturing & Service Operations Management, INFORMS, vol. 19(4), pages 674-691, October.
    2. Joanna Holub-Iwan, 2021. "Management Information Systems of Public Health Behaviors based on Evidence in Medicine and Health Management," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 623-643.
    3. Andre P. Calmon & Florin D. Ciocan & Gonzalo Romero, 2021. "Revenue Management with Repeated Customer Interactions," Management Science, INFORMS, vol. 67(5), pages 2944-2963, May.
    4. Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker, 2019. "Improving customer profit predictions with customer mindset metrics through multiple overimputation," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 771-794, September.
    5. Klein, Robert & Kolb, Johannes, 2015. "Maximizing customer equity subject to capacity constraints," Omega, Elsevier, vol. 55(C), pages 111-125.
    6. Devika Rani Sharma & Balgopal Singh, 2023. "Understanding the Relationship Between Customer Satisfaction, Customer Engagement and Repeat Purchase Behaviour," Vision, , vol. 27(4), pages 449-457, August.
    7. Venkatesan, Rajkumar, 2011. "A Comment on “On Estimating Current-Customer Equity Using Company Summary Data”," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 23-24.
    8. Daniel Adelman & Adam J. Mersereau, 2013. "Dynamic Capacity Allocation to Customers Who Remember Past Service," Management Science, INFORMS, vol. 59(3), pages 592-612, January.

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