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Digital Transformation and Value Creation: Sea Change Ahead

Author

Listed:
  • Reddy Srinivas K.

    (Professor of Marketing, Director Center for Marketing Excellence, Singapore, Management University, Singapore)

  • Reinartz Werner

    (Professor of Marketing and Director of the Center of Research in Retailing (IFH), University of Cologne, Germany)

Abstract

No abstract is available for this item.

Suggested Citation

  • Reddy Srinivas K. & Reinartz Werner, 2017. "Digital Transformation and Value Creation: Sea Change Ahead," GfK Marketing Intelligence Review, Sciendo, vol. 9(1), pages 10-17, May.
    • Handle: RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2
    DOI: 10.1515/gfkmir-2017-0002
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    Citations

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    Cited by:

    1. Hamid Etemad, 2023. "The emerging new architecture in international entrepreneurship: Dynamic impacts of business models transformation favoring accelerated internationalization of smaller enterprises," Journal of International Entrepreneurship, Springer, vol. 21(3), pages 271-300, September.
    2. André Hanelt & René Bohnsack & David Marz & Cláudia Antunes Marante, 2021. "A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change," Journal of Management Studies, Wiley Blackwell, vol. 58(5), pages 1159-1197, July.
    3. Bhaskar Choudhuri & Praveen Ranjan Srivastava & Shivam Gupta & Ajay Kumar & Surajit Bag, 2021. "Determinants of Smart Digital Infrastructure Diffusion for Urban Public Services," Post-Print hal-03628404, HAL.
    4. Ziboud Van Veldhoven & Jan Vanthienen, 2022. "Digital transformation as an interaction-driven perspective between business, society, and technology," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 629-644, June.
    5. Lazar Raković & Slobodan Marić & Lena Đorđević Milutinović & Marton Sakal & Slobodan Antić, 2022. "What about the Chief Digital Officer? A Literature Review," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    6. Di Ye & Bin Xu & Bingling Wei & Linlin Zheng & Yenchun Jim Wu, 2024. "Employee work engagement in the digital transformation of enterprises: a fuzzy-set qualitative comparative analysis," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    7. Piepponen, Amanda & Ritala, Paavo & Keränen, Joona & Maijanen, Päivi, 2022. "Digital transformation of the value proposition: A single case study in the media industry," Journal of Business Research, Elsevier, vol. 150(C), pages 311-325.
    8. Shahriar Akter & Katina Michael & Muhammad Rajib Uddin & Grace McCarthy & Mahfuzur Rahman, 2022. "Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics," Annals of Operations Research, Springer, vol. 308(1), pages 7-39, January.
    9. M. Mahdi Moeini Gharagozloo & Fatemeh Askarzadeh & Ali Moeini Gharagozloo, 2022. "More power for international entrepreneurs: the effect of digital readiness of economies on channeling national R&D resources to entrepreneurship," Journal of International Entrepreneurship, Springer, vol. 20(3), pages 474-502, September.
    10. Saleh Fahed Alkhatib & Rahma Asem Momani, 2023. "Supply Chain Resilience and Operational Performance: The Role of Digital Technologies in Jordanian Manufacturing Firms," Administrative Sciences, MDPI, vol. 13(2), pages 1-25, January.
    11. Qianru Liu & Jianmei Liu & Cheng Gong, 2023. "Digital transformation and corporate innovation: A factor input perspective," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2159-2174, June.

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