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Leading the Future of Marketing

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  • Rust, Roland T.

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  • Rust, Roland T., 2017. "Leading the Future of Marketing," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 1-1.
    • Handle: RePEc:eee:ijrema:v:34:y:2017:i:1:p:1-1
    DOI: 10.1016/j.ijresmar.2017.03.001
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    References listed on IDEAS

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    1. Roland T. Rust & Ming-Hui Huang, 2014. "The Service Revolution and the Transformation of Marketing Science," Marketing Science, INFORMS, vol. 33(2), pages 206-221, March.
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    Cited by:

    1. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
    2. Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.

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