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Are Americans' musical preferences more omnivores today?




Although we found a general trend favouring the omnivorousness thesis, as soon as we adjusted it to a set of structural factors and consumers’ tastes it was clear that this was caused by elitist inclusive omnivores who had increased the scope of their tastes. In general, younger cohorts were becoming less omnivorous, nevertheless, they were also becoming more educated and had greater to higher levels of inc ome, making the youth more omnivorous. As expected, upscale consumers set limits on their popular taste: musical genres, whose audiences had educational levels below the mean profile were less preferred by upscale respondents. In spite of this, as time passed, some popular brows gained social status.

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  • Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006. "Are Americans' musical preferences more omnivores today?," Economics Working Papers 963, Department of Economics and Business, Universitat Pompeu Fabra.
  • Handle: RePEc:upf:upfgen:963

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    References listed on IDEAS

    1. Holbrook, Morris B, 1993. " Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 245-256, September.
    2. Holbrook, Morris B & Schindler, Robert M, 1989. " Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 119-124, June.
    3. Michael Greenacre, 2008. "Correspondence analysis of raw data," Economics Working Papers 1112, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2009.
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    More about this item


    Symbolic consumer research; musical tastes; omnivorousness; correspondence analysis of matched matrices;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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