Marking your trade: Cultural factors in the prolongation of trademarks
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DOI: 10.1016/j.jbusres.2013.06.003
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Citations
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Cited by:
- Flikkema, Meindert & Castaldi, Carolina & de Man, Ard-Pieter & Seip, Marcel, 2019. "Trademarks’ relatedness to product and service innovation: A branding strategy approach," Research Policy, Elsevier, vol. 48(6), pages 1340-1353.
- Bei, Xiaoshu, 2019. "Trademarks, specialized complementary assets, and the external sourcing of innovation," Research Policy, Elsevier, vol. 48(9), pages 1-1.
- Gnangnon, Sèna Kimm, 2022. "Effect of the duration of membership in the World Trade Organization on Trademark Applications," EconStor Preprints 253266, ZBW - Leibniz Information Centre for Economics.
- Sena Kimm Gnangnon, 2023. "Effect of the Duration of Membership in the World Trade Organization on Trademark Applications," JRFM, MDPI, vol. 16(10), pages 1-53, September.
- Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).
- Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
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Keywords
Trademarks; Culture; Branding; Inglehart cultural values; Nonparametric hazard model;All these keywords.
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