Ownership structure, customer satisfaction and brand equity
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More about this item
Keywords
Corporate social responsibility; brand equity; shareholders’ commitment and customer loyalty;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2007-03-10 (Marketing)
- NEP-SOC-2007-03-10 (Social Norms & Social Capital)
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