From ESG to DESG: The Impact of DESG (Digital Environmental, Social, and Governance) on Customer Attitudes and Brand Equity
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Cited by:
- Wilert Puriwat & Suchart Tripopsakul, 2023. "Sustainability Matters: Unravelling the Power of ESG in Fostering Brand Love and Loyalty across Generations and Product Involvements," Sustainability, MDPI, vol. 15(15), pages 1-17, July.
- SiJian Niu & Byung Il Park & Jin Sup Jung, 2022. "The Effects of Digital Leadership and ESG Management on Organizational Innovation and Sustainability," Sustainability, MDPI, vol. 14(23), pages 1-20, November.
- Sergey Evgenievich Barykin & Anna Viktorovna Strimovskaya & Sergey Mikhailovich Sergeev & Larisa Nikolaevna Borisoglebskaya & Natalia Dedyukhina & Igor Sklyarov & Julia Sklyarova & Lilya Saychenko, 2023. "Smart City Logistics on the Basis of Digital Tools for ESG Goals Achievement," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
- Carlo Pugnetti & Sebastian Barth & Lukas Stricker, 2023. "Customer Expectations for Sustainability in the Swiss Insurance Market," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
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Keywords
DESG; customer attitude; brand equity; Thailand;All these keywords.
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