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Report NEP-MKT-2010-04-04
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Dirk Bergemann & Alessandro Bonatti, 2010, "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1758, Mar.
- Chioveanu, Ioana, 2009, "Price and Quality Competition," MPRA Paper, University Library of Munich, Germany, number 21647, Aug, revised 01 Feb 2010.
- Ludwig von Auer & Mark Trede, 2010, "The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market," CQE Working Papers, Center for Quantitative Economics (CQE), University of Muenster, number 1210, Mar.
- Anna Torres & Tammo H. A. Bijmolt & Josep A. Tribó & Peter Verhoef, 2010, "Generating global brand equity through corporate social responsibility to key stakeholders," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1209, Feb, revised Oct 2011.
- Dasgupta, Indraneel & Pattanaik, Prasanta K., 2010, "Comparative Statics for a Consumer with Possibly Multiple Optimum Consumption Bundles," IZA Discussion Papers, IZA Network @ LISER, number 4818, Mar.
- Albena Pergelova & Diego Prior & Josep.Rialp, 2009, "Assesing Advertising Efficiency: Does the Internet Play a Role?," Working Papers, Departament Empresa, Universitat Autònoma de Barcelona, number 200906, Dec.