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Examining the unintended consequences of marketing


  • Fry, Marie-Louise
  • Polonsky, Michael Jay


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  • Fry, Marie-Louise & Polonsky, Michael Jay, 2004. "Examining the unintended consequences of marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1303-1306, November.
  • Handle: RePEc:eee:jbrese:v:57:y:2004:i:11:p:1303-1306

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    References listed on IDEAS

    1. Kenneth L Kraft & Lawrence R. Jauch, 1992. "The Organizational Effectiveness Menu: A Device for Stakeholder Assessment," American Journal of Business, Emerald Group Publishing, vol. 7(1), pages 18-23.
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    Cited by:

    1. Nigel Piercy & Nikala Lane, 2007. "Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers," Journal of Business Ethics, Springer, vol. 72(1), pages 87-102, April.
    2. Tribo Gine, José Antonio & Torres Lacomba, Anna & Bijmolt, Tammo H. A., 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," INDEM - Working Paper Business Economic Series id-10-04, Instituto para el Desarrollo Empresarial (INDEM).
    3. Polonsky, Michael Jay, 2011. "Transformative green marketing: Impediments and opportunities," Journal of Business Research, Elsevier, vol. 64(12), pages 1311-1319.
    4. Sweetin, Vernon H. & Knowles, Lynette L. & Summey, John H. & McQueen, Kand S., 2013. "Willingness-to-punish the corporate brand for corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1822-1830.
    5. Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    6. M. Paula Fitzgerald & Cait Poynor Lamberton & Michael F. Walsh, 2016. "Will I Pay for Your Pleasure? Consumers’ Perceptions of Negative Externalities and Responses to Pigovian Taxes," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 355-377.

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