Examining the unintended consequences of marketing
No abstract is available for this item.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kenneth L Kraft & Lawrence R. Jauch, 1992. "The Organizational Effectiveness Menu: A Device for Stakeholder Assessment," American Journal of Business, Emerald Group Publishing, vol. 7(1), pages 18-23.