IDEAS home Printed from https://ideas.repec.org/p/vor/issues/2020-36-08.html
   My bibliography  Save this paper

Case Study Of Corporate Communication: Lenovo Nominations Campaign For 2008 Olympic Torchbearers

Author

Listed:
  • Lizhe Xu

Abstract

Lenovo is one of the world’s largest makers of personal computers. As a global company and an international famous brand, Lenovo does not only commit itself to market share growth of customers and products, but also desires to broaden itself success from products to sponsorships. This essay will analyse this campaign based on five core concepts which includes stakeholder, stakeholder management, corporate identity, corporate reputation and corporate social responsibility with presenting a critique. Key Words: Lenovo, corporate, communication, corporate communication, olympic Policy

Suggested Citation

  • Lizhe Xu, 2020. "Case Study Of Corporate Communication: Lenovo Nominations Campaign For 2008 Olympic Torchbearers," Working papers 2020-36-08, Voice of Research.
    • Handle: RePEc:vor:issues:2020-36-08
    as

    Download full text from publisher

    File URL: http://voiceofresearch.org/Doc/Dec-2020/Dec-2020_8.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fry, Marie-Louise & Polonsky, Michael, 2004. "Introduction: special issue on examining marketing's unintended consequences," Journal of Business Research, Elsevier, vol. 57(11), pages 1209-1210, November.
    2. Fry, Marie-Louise & Polonsky, Michael Jay, 2004. "Examining the unintended consequences of marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1303-1306, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
    2. M. Paula Fitzgerald & Cait Poynor Lamberton & Michael F. Walsh, 2016. "Will I Pay for Your Pleasure? Consumers’ Perceptions of Negative Externalities and Responses to Pigovian Taxes," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 355-377.
    3. Angela R. Dobele & Kate Westberg & Marion Steel & Kris Flowers, 2014. "An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 145-159, March.
    4. Jingan Zhu & Yalun Li & Ping Jiang & Biao Hu & Liang Emlyn Yang, 2020. "Analysis on the Dynamic Evolution of Bioenergy Industry in the Yangtze River Delta Based on Multilevel Social Network Theory," Energies, MDPI, vol. 13(23), pages 1-21, December.
    5. Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter, 2012. "Generating global brand equity through corporate social responsibility to key stakeholders," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 13-24.
    6. Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    7. Nigel Piercy & Nikala Lane, 2007. "Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers," Journal of Business Ethics, Springer, vol. 72(1), pages 87-102, April.
    8. Sweetin, Vernon H. & Knowles, Lynette L. & Summey, John H. & McQueen, Kand S., 2013. "Willingness-to-punish the corporate brand for corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1822-1830.
    9. Polonsky, Michael Jay, 2011. "Transformative green marketing: Impediments and opportunities," Journal of Business Research, Elsevier, vol. 64(12), pages 1311-1319.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vor:issues:2020-36-08. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Avdhesh Jha (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.