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Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

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  • C. Bhattacharya
  • Daniel Korschun
  • Sankar Sen

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Suggested Citation

  • C. Bhattacharya & Daniel Korschun & Sankar Sen, 2009. "Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives," Journal of Business Ethics, Springer, vol. 85(2), pages 257-272, April.
  • Handle: RePEc:kap:jbuset:v:85:y:2009:i:2:p:257-272
    DOI: 10.1007/s10551-008-9730-3
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    References listed on IDEAS

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    1. Andrew Kakabadse & Mette Morsing (ed.), 2006. "Corporate Social Responsibility," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59957-4, October.
    2. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, Oxford University Press, vol. 28(3), pages 399-417, December.
    3. Pracejus, John W. & Olsen, G. Douglas, 2004. "The role of brand/cause fit in the effectiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 57(6), pages 635-640, June.
    4. Shuili Du & Sankar Sen & C. B. Bhattacharya, 2008. "Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families," Journal of Consumer Research, Oxford University Press, vol. 35(3), pages 483-494, April.
    5. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    6. MacMillan, Keith & Money, Kevin & Money, Arthur & Downing, Steve, 2005. "Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory," Journal of Business Research, Elsevier, vol. 58(6), pages 806-818, June.
    7. N. Sheth, Jagdish & Parvatiyar, Atul, 1995. "Relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 391-396.
    8. M. H. Khalil Timamy, 2005. "Debate," Review of African Political Economy, Taylor & Francis Journals, vol. 32(104-105), pages 383-393, June.
    9. Robert D. Klassen & Curtis P. McLaughlin, 1996. "The Impact of Environmental Management on Firm Performance," Management Science, INFORMS, vol. 42(8), pages 1199-1214, August.
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