IDEAS home Printed from
   My bibliography  Save this article

Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities


  • Martina Ferencová

    () (Faculty of Management, University of Presov in Presov)

  • Jana Jurková

    (Faculty of Management, University of Presov in Presov)


The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.

Suggested Citation

  • Martina Ferencová & Jana Jurková, 2012. "Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 5(1), pages 294-304, June.
  • Handle: RePEc:pcz:journl:v:5:y:2012:i:1:p:294-304

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Cristinel Constantin, 2013. "The Necessity To Improve Quality In Higher Education Services. Case Of Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 8(1), pages 57-65, December.

    More about this item


    university; marketing mix; process pedagogical approaches; innovation methods; capabilities; communication policy;

    JEL classification:

    • I2 - Health, Education, and Welfare - - Education
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pcz:journl:v:5:y:2012:i:1:p:294-304. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Paula Bajdor). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.