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An Empirical Analysis of New Product by Using Models of Market Research (2013)

Author

Listed:
  • Alvi, Mohsin
  • Siddiqui, Bilal

Abstract

A biggest task for strategy maker, to perform market insights and its research by designing, collection of data with analyzing and reporting data (relevant) for specific purpose and market situation (problem) facing the company. However it requires spending a lot of time over it so several companies hire many professional experts having a knowledge regarding with technical operation of research like (syndicated-service research firms, custom-marketing research firms and specialty-line marketing research firms).

Suggested Citation

  • Alvi, Mohsin & Siddiqui, Bilal, 2013. "An Empirical Analysis of New Product by Using Models of Market Research (2013)," MPRA Paper 44870, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:44870
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    More about this item

    Keywords

    Market Research Models; New Product's Strategies.;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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