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Cost-effective student programmes: Two case studies

Author

Listed:
  • Uran-Linde, Kasey
  • Linde, Nicholas

Abstract

Recruiting current students to assist in the engagement and solicitation of alumni is one way colleges and universities can expand their efforts. Two case studies, one of a private liberal arts college and the other a comprehensive regional public university, describe the implementation and outcomes of student programmes directed to increase alumni engagement. These programmes display the versatility and benefits of using students rather than full-time employees to increase the effectiveness of advancement divisions. A step-by-step description of the programmes highlights areas of strength and potential adaptations for future implementation. As institutions face the challenge of engaging and soliciting a greater number of alumni, these case studies provide creative ways to incorporate students into the work of an advancement division.

Suggested Citation

  • Uran-Linde, Kasey & Linde, Nicholas, 2018. "Cost-effective student programmes: Two case studies," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 92-100, June.
    • Handle: RePEc:aza:jeam00:y:2018:v:3:i:1:p:92-100
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    More about this item

    Keywords

    engagement; discovery; students; annual giving;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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