IDEAS home Printed from https://ideas.repec.org/a/aza/jeam00/y2017v2i2p154-164.html
   My bibliography  Save this article

More than just a #: How hashtags and social media can help your campus events and campaigns succeed

Author

Listed:
  • Beker, Tiffany Broadbent
  • Juliano, Sarah

Abstract

Every year, universities hold dozens of events ranging from graduation to giving days. In order to help these events succeed, you can engage the entire campus community on social media in innovative ways so they help distribute your message and promote your event. By setting social media expectations and goals, creating and executing an effective hashtag, generating a social media guide, finding ways to collaborate with your peers across campus, crowdsourcing your content and devising innovative ways to reach your target audience, you can make each event at your institution a success. We will examine case studies from William & Mary’s giving day, the men’s basketball tournament, commencement and homecoming to provide comprehensive examples of how you can use social media for your event.

Suggested Citation

  • Beker, Tiffany Broadbent & Juliano, Sarah, 2017. "More than just a #: How hashtags and social media can help your campus events and campaigns succeed," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 154-164, August.
    • Handle: RePEc:aza:jeam00:y:2017:v:2:i:2:p:154-164
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/734/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/734/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    social media; events; hashtags; campus events; publicity; campaigns; giving;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jeam00:y:2017:v:2:i:2:p:154-164. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.