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Economics of vanity sizing

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  • Franz, Wan-Ju Iris

Abstract

This paper examines the size charts of 54 American apparel retailers. Evidence reveals that sizes are inflated for women's apparel brands with moderately higher prices. Very expensive designer brands measure significantly smaller than lower priced brands for women's apparel. Brands that target young adult female consumers measure significantly smaller than their counterparts that target relatively older consumers.

Suggested Citation

  • Franz, Wan-Ju Iris, 2017. "Economics of vanity sizing," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 336-355.
  • Handle: RePEc:eee:jeborg:v:134:y:2017:i:c:p:336-355
    DOI: 10.1016/j.jebo.2017.01.004
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    References listed on IDEAS

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    1. repec:aph:ajpbhl:10.2105/ajph.2003.027946_4 is not listed on IDEAS
    2. Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, Oxford University Press, vol. 106(4), pages 1039-1061.
    3. Chou, Shin-Yi & Grossman, Michael & Saffer, Henry, 2004. "An economic analysis of adult obesity: results from the Behavioral Risk Factor Surveillance System," Journal of Health Economics, Elsevier, vol. 23(3), pages 565-587, May.
    4. Maximilian D. Schmeiser, 2009. "Expanding wallets and waistlines: the impact of family income on the BMI of women and men eligible for the Earned Income Tax Credit," Health Economics, John Wiley & Sons, Ltd., vol. 18(11), pages 1277-1294.
    5. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
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    1. repec:eee:joreco:v:41:y:2018:i:c:p:248-255 is not listed on IDEAS

    More about this item

    Keywords

    Vanity sizing; Size inflation; Reference-dependent preferences; Framing; Consumer behavior;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • D1 - Microeconomics - - Household Behavior
    • D2 - Microeconomics - - Production and Organizations

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