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Labels as Nudges? An Experimental Study of Car Eco-labels

Author

Listed:
  • Francesco Bogliacino
  • Cristiano Codagnone
  • Giuseppe Alessandro Veltri
  • Francisco Lupi��ez-Villanueva
  • George Gaskell
  • Andriy Ivchenko

Abstract

This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. Being embedded into a setting, which is designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.

Suggested Citation

  • Francesco Bogliacino & Cristiano Codagnone & Giuseppe Alessandro Veltri & Francisco Lupi��ez-Villanueva & George Gaskell & Andriy Ivchenko, 2016. "Labels as Nudges? An Experimental Study of Car Eco-labels," Documentos de Trabajo, Escuela de Economía 14330, Universidad Nacional de Colombia, FCE, CID.
    • Handle: RePEc:col:000178:014330
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    File URL: http://www.fce.unal.edu.co/centro-editorial/docs/escuela-de-economia/69-labels-as-nudges-an-experimental-study-of-car-eco-labels
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    Cited by:

    1. He, Shutong & Blasch, Julia & Robinson, Peter John & van Beukering, Pieter, 2024. "Social comparison feedback in decision-making context: Environmental externality levels and psychological traits matter," Ecological Economics, Elsevier, vol. 216(C).
    2. Takuro Uehara & Ryo Sakurai, 2021. "Have Sustainable Development Goal Depictions Functioned as a Nudge for the Younger Generation before and during the COVID-19 Outbreak?," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    3. He, Shutong & Blasch, Julia & van Beukering, Pieter, 2022. "How does information on environmental emissions influence appliance choice? The role of values and perceived environmental impacts," Energy Policy, Elsevier, vol. 168(C).
    4. Melo, Grace & Palma, Marco A. & Ribera, Luis A., 2024. "Are experts overoptimistic about the success of food market labeling information?," 2024 Annual Meeting, July 28-30, New Orleans, LA 343870, Agricultural and Applied Economics Association.
    5. Galarraga, Ibon & Kallbekken, Steffen & Silvestri, Alessandro, 2020. "Consumer purchases of energy-efficient cars: How different labelling schemes could affect consumer response to price changes," Energy Policy, Elsevier, vol. 137(C).
    6. Aydin, Erdal & Correa, Santiago Bohórquez & Brounen, Dirk, 2019. "Energy performance certification and time on the market," Journal of Environmental Economics and Management, Elsevier, vol. 98(C).
    7. He, Shutong & Blasch, Julia & van Beukering, Pieter & Wang, Junfeng, 2022. "Energy labels and heuristic decision-making: The role of cognition and energy literacy," Energy Economics, Elsevier, vol. 114(C).
    8. E. Denny, 2022. "Long-term Energy Cost Labelling for Appliances: Evidence from a Randomised Controlled Trial in Ireland," Journal of Consumer Policy, Springer, vol. 45(3), pages 369-409, September.
    9. Charu Grover & Sangeeta Bansal & Adan L. Martinez-Cruz, "undated". "Influence of Social Network Effect and Incentive on Choice of Star Labeled Cars in India: A Latent Class Approach based on Choice Experiment," Centre for International Trade and Development, Jawaharlal Nehru University, New Delhi Discussion Papers 18-05, Centre for International Trade and Development, Jawaharlal Nehru University, New Delhi, India.
    10. Y. Gómez & V. Martínez-Molés & J. Vila, 2016. "Spanish regulation for labeling of financial products: a behavioral-experimental analysis," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 355-378, December.
    11. Murtaza Haider & Randall Shannon & George P. Moschis, 2022. "Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)," Sustainability, MDPI, vol. 14(7), pages 1-36, March.
    12. Bogliacino, Francesco & Charris, Rafael & Codagnone, Cristiano & Folkvord, Frans & Gaskell, George & Gómez, Camilo & Liva, Giovanni & Montealegre, Felipe, 2023. "Less is more: Information overload in the labelling of fish and aquaculture products," Food Policy, Elsevier, vol. 116(C).
    13. S. Ceolotto & E. Denny, 2024. "Putting a New ‘Spin’ on Energy Information: Measuring the Impact of Reframing Energy Efficiency Information on Tumble Dryer Choices in a Multi-country Experiment," Journal of Consumer Policy, Springer, vol. 47(1), pages 51-108, March.
    14. Haq, Gary & Weiss, Martin, 2016. "CO2 labelling of passenger cars in Europe: Status, challenges, and future prospects," Energy Policy, Elsevier, vol. 95(C), pages 324-335.

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    Keywords

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    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D3 - Microeconomics - - Distribution
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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