IDEAS home Printed from https://ideas.repec.org/a/aza/jcms00/y2018v3i1p90-102.html
   My bibliography  Save this article

Developing Native American small business strategy through experiential learning

Author

Listed:
  • Otjen, Agnes J.

Abstract

Native American communities are struggling with unemployment and depressed economies. Reasons include a lack of business knowledge, education and cultural desire. And yet, in the history of the American West, Native Americans were considered the best traders and negotiators for everything from furs to weapons to buffalo. To improve this situation, efforts have been made to reintroduce that heritage to today’s and tomorrow’s generation of tribal members. Professors at the College of Business Montana State University-Billings (MSUB) teach tribal students in Montana to create business plans. The method of teaching and advising is uniquely successful as the students’ plans have won the American Indian Business Leaders small business competition five times. This paper reviews the environment and the method of learning at MSUB. It discusses the five plans that achieved national recognition, as well as the problems and solutions discovered in the process of achieving results. Students who participated in this endeavour have graduated and become certified public accountants, MBAs, and gainfully employed in their chosen professions. They have also worked to improve the economies of their native lands and homes. By educating members of these communities about business strategy and plan development, they can make a greater contribution to impact their own economies.

Suggested Citation

  • Otjen, Agnes J., 2018. "Developing Native American small business strategy through experiential learning," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 90-102, March.
  • Handle: RePEc:aza:jcms00:y:2018:v:3:i:1:p:90-102
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/3782/download/
    Download Restriction: Requires a paid subscription for full access.

    File URL: https://hstalks.com/article/3782/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    entrepreneurship; Native Americans economies; small businesses;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • J7 - Labor and Demographic Economics - - Labor Discrimination

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jcms00:y:2018:v:3:i:1:p:90-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.