IDEAS home Printed from https://ideas.repec.org/a/aza/jbs000/y2015v3i4p310-315.html
   My bibliography  Save this article

The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business

Author

Listed:
  • Perez, Bea

Abstract

Many businesses today are still contemplating the decision to make investments in either community-based social good initiatives or in business operations. The reality is that one investment — in sustainability and in people and communities — can achieve return on investment for both. In fact, choosing to operate sustainably is becoming less of a choice and more of an imperative if brands are to remain relevant and companies are to grow. Coca-Cola is on a sustainability journey to grow its business while it makes a positive difference for people, communities and the environment. The journey is rigorous and requires strong partnerships, deep innovation and the commitment across the company to integrate sustainability into the business. It is how this 128-year-old company is connecting with consumers today and how it plans to remain relevant and trusted for the next 128 years.

Suggested Citation

  • Perez, Bea, 2015. "The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 310-315, January.
    • Handle: RePEc:aza:jbs000:y:2015:v:3:i:4:p:310-315
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/1888/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/1888/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    sustainability; social value; business growth; innovation; partnerships; 5by20; water conservation; water replenishment;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jbs000:y:2015:v:3:i:4:p:310-315. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.