IDEAS home Printed from https://ideas.repec.org/p/esb/petprv/2015-206.html
   My bibliography  Save this paper

Analysis Of The Aspects Of Changing The Economic Paradigms In The World Economy (Xx – Xxi Centuries)

Author

Listed:
  • Svetlana Mihiæ, Danijela Dašiæ,Dejan Supiæ

    (Univerzitet Edukons, Fakultet poslovne ekonomije, Sremska Kamenica, Univerzitet Novi Sad, Ekonomski fakultet, Subotica)

Abstract

Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market. Besides, internet banking brought in new clients and requests in terms of having more flexible and less expensive business. The main goal of this study is to show clients satisfaction with services which are the result of modern marketing in banking as well as customer loyalty and the end result is the realization of profits in the banking sector. During this research it was used combined questionnaire - Likert’s scale as well as other statistical methods. Research results show, also, the next step needed for successful implementation of modern business methods. It would be a financial indicator of service quality (before use of marketing strategies and distribution channels) as well as those indicators which would be received after distribution of banking services and products. Modern banking should find its own base with new technologies which are moving point of distribution from supplier towards the customer / client.

Suggested Citation

  • Svetlana Mihiæ, Danijela Dašiæ,Dejan Supiæ, 2015. "Analysis Of The Aspects Of Changing The Economic Paradigms In The World Economy (Xx – Xxi Centuries)," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
  • Handle: RePEc:esb:petprv:2015-206
    as

    Download full text from publisher

    File URL: http://www.ekonomika.org.rs/sr/arhiva/PDF/ekonomika/2015/clanci2/6.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    marketing; banking; customer satisfaction; internet;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:esb:petprv:2015-206. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Predrag Jovanović (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.