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What can data journalists teach us about being more effective analysts?

Author

Listed:
  • Hadley, Loren

    (Ernst & Young, USA)

Abstract

With skills that span the worlds of traditional communications and big data analysis, data journalists are becoming increasingly important in our digital world. They are helping make data appealing as well as useful. Analysts can learn a lot from the digital journalist that will make them more impactful advisors to their organisations.

Suggested Citation

  • Hadley, Loren, 2015. "What can data journalists teach us about being more effective analysts?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 314-319, October.
    • Handle: RePEc:aza:ama000:y:2015:v:1:i:4:p:314-319
    as

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    More about this item

    Keywords

    data; journalism; story; presentation; communications; analytics;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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