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The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group

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  • Rodríguez-Sola, Miguel-Ángel

Abstract

In this interview, Miguel-Ángel Rodríguez-Sola, Director for Digital, Marketing & Customer Development at Lloyds Banking Group, explains how people increasingly want banking services to fit into their lives, rather than having to adapt their lives to be able to do business with their bank. This is demonstrated by the surge of customers using Lloyds’ digital capabilities: the group now has over 10 million active internet users, of which 5 million are using mobile; indeed, with 1 billion internet banking logons in the last year, Lloyds has become the UK’s ‘biggest mobile bank’. Miguel also discusses the bank’s commitment to investing a further £1bn in digital transformation and comments on the objectives of his digital business, the innovative propositions the bank is developing as well as the bank’s digital partnerships, recognising that digital is a game changer for the industry.

Suggested Citation

  • Rodríguez-Sola, Miguel-Ángel, 2015. "The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 311-316, February.
    • Handle: RePEc:aza:jdsmm0:y:2015:v:2:i:4:p:311-316
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    More about this item

    Keywords

    banking; innovation; transformation; investment; customer; mobile; app; partnerships;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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