IDEAS home Printed from https://ideas.repec.org/p/esb/petprv/2015-213.html
   My bibliography  Save this paper

Social Networks As Marketing Channels

Author

Listed:
  • Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ

    (University UNION – Nikola Tesla, Faculty for business studies and law, Belgrade)

Abstract

Fast technological development in social media offers many opportunities for companies in order to have better connection with their customers. Traditional tools become less effective and companies are working intensively to be present on the web. This paper will try to answer the question what are the advantages of social media as a marketing channels compared to conventional way of advertising. The authors will specially pay attention to how can companies improve and increase their presence in social media by using different strategies and which tools and services can be used in order to have better connection with the customers.

Suggested Citation

  • Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015. "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
    • Handle: RePEc:esb:petprv:2015-213
    as

    Download full text from publisher

    File URL: http://www.ekonomika.org.rs/sr/arhiva/PDF/ekonomika/2015/clanci2/13.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    social media; social networks; visual marketing; tools and services of social networks; the Internet;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:esb:petprv:2015-213. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Predrag Jovanović (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.