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Social Networks As Marketing Channels

Author

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  • Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ

    (University UNION – Nikola Tesla, Faculty for business studies and law, Belgrade)

Abstract

Fast technological development in social media offers many opportunities for companies in order to have better connection with their customers. Traditional tools become less effective and companies are working intensively to be present on the web. This paper will try to answer the question what are the advantages of social media as a marketing channels compared to conventional way of advertising. The authors will specially pay attention to how can companies improve and increase their presence in social media by using different strategies and which tools and services can be used in order to have better connection with the customers.

Suggested Citation

  • Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015. "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
  • Handle: RePEc:esb:petprv:2015-213
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    More about this item

    Keywords

    social media; social networks; visual marketing; tools and services of social networks; the Internet;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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