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Data protection and privacy in Canada: A balanced approach

Author

Listed:
  • Lackey, Derek A.

    (Managing Director, Newport Thomson, Canada)

Abstract

This paper serves as an introduction on the upcoming Bill C-11 in Canada and discusses what marketers in Canada and those who want to do business there need to know about this bill.

Suggested Citation

  • Lackey, Derek A., 2021. "Data protection and privacy in Canada: A balanced approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 366-376, March.
    • Handle: RePEc:aza:ama000:y:2021:v:6:i:4:p:366-376
    as

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    More about this item

    Keywords

    Bill C-11; data protection; data privacy; Canada; marketing; GDPR; California Consumer Privacy Act; PIPEDA;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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