IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxvy2022i3p256-272.html
   My bibliography  Save this article

Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes

Author

Listed:
  • Monika Spychalska-Wojtkiewicz
  • Monika Klein
  • Magdalena Majchrzak

Abstract

Purpose: Authors have set a research goal to describe most important aspects when making a purchasing decision, based on fashion purchasing attitudes. Design/methodology/approach: In order to verify this hypothesis, quantitative research was carried out on a representative group of people purchasing clothes. Data were gathered in Poland. Findings: As a result, it was found that non-price aspects are not particularly important to buyers. Therefore, given the educational role of marketing in the area of sustainable purchasing, further efforts by enterprises in terms of education and awareness-raising are necessary. Practical implications: Sustainable approach to the economy is not only political and macroeconomic. The topic of sustainable management of entities has been strongly present in them for many years, e.g., due to the implementation of the Sustainable Development Goals (SDGs). These issues also apply to consumers, the choices they make in their purchasing decisions. Originality value: It was presumed that the fashion sector consumers are more focused when making purchasing decisions on non-price aspects related to the trends of the sustainable, circular economy and sharing economy.

Suggested Citation

  • Monika Spychalska-Wojtkiewicz & Monika Klein & Magdalena Majchrzak, 2022. "Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 256-272.
    • Handle: RePEc:ers:journl:v:xxv:y:2022:i:3:p:256-272
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/3012/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rafael Chaves-Avila & Juan Ramon Gallego-Bono, 2020. "Transformative Policies for the Social and Solidarity Economy: The New Generation of Public Policies Fostering the Social Economy in Order to Achieve Sustainable Development Goals. The European and Sp," Sustainability, MDPI, vol. 12(10), pages 1-29, May.
    2. Sundararajan, Arun, 2016. "The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262034573, April.
    3. Rafael Chaves & Jose Monzón, 2012. "Beyond the crisis: the social economy, prop of a new model of sustainable economic development," Service Business, Springer;Pan-Pacific Business Association, vol. 6(1), pages 5-26, March.
    4. M. Mulej & Mirjana Pejić Bach & Mislav Ante Omazić & Jovana Zoroja, 2015. "Transparency as a Precondition of Systemic Behavior: the Case of European Retailing Banks Regarding Social Responsibility Communication," Systems Research and Behavioral Science, Wiley Blackwell, vol. 32(2), pages 256-264, March.
    5. Kolk, Ans & van Tulder, Rob, 2010. "International business, corporate social responsibility and sustainable development," International Business Review, Elsevier, vol. 19(2), pages 119-125, April.
    6. Schot, Johan & Steinmueller, W. Edward, 2018. "Three frames for innovation policy: R&D, systems of innovation and transformative change," Research Policy, Elsevier, vol. 47(9), pages 1554-1567.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Monika Spychalska-Wojtkiewicz, 2020. "The Relation between Sustainable Development Trends and Customer Value Management," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
    2. Monika Klein & Monika Spychalska-Wojtkiewicz, 2022. "The Role of Design Management in Creation of Sustainable Business Models," Energies, MDPI, vol. 15(15), pages 1-17, July.
    3. Rafael Chaves-Avila & Juan Ramon Gallego-Bono, 2020. "Transformative Policies for the Social and Solidarity Economy: The New Generation of Public Policies Fostering the Social Economy in Order to Achieve Sustainable Development Goals. The European and Sp," Sustainability, MDPI, vol. 12(10), pages 1-29, May.
    4. repec:hal:journl:hal-03650216 is not listed on IDEAS
    5. Andrey SHEVCHUK & Denis STREBKOV, 2023. "Digital platforms and the changing freelance workforce in the Russian Federation: A ten‐year perspective," International Labour Review, International Labour Organization, vol. 162(1), pages 1-22, March.
    6. Petra Ritzer-Angerer, 2021. "Sharing Economy trifft ÖPNV — das neue Personenbeförderungsgesetz [Sharing Economy Meets Public Transport — The New Passenger Transport Act]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 101(10), pages 789-794, October.
    7. Kalpana Tokas & Kartik Yadav, 2023. "Foreign Ownership and Corporate Social Responsibility: The Case of an Emerging Market," Global Business Review, International Management Institute, vol. 24(6), pages 1302-1325, December.
    8. Emiel L. Eijdenberg & Kathrin Borner, 2017. "The Performance Of Subsistence Entrepreneurs In Tanzania’S Informal Economy," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 22(01), pages 1-22, March.
    9. Pia Szichta & Ingela Tietze, 2020. "Sharing Economy in der Elektrizitätswirtschaft: Treiber und Hemmnisse [Title sharing economy in the electricity sector: drivers and barriers]," Sustainability Nexus Forum, Springer, vol. 28(3), pages 109-125, December.
    10. Hongyi Mao & Zongjun Wang & Lin Yi, 2021. "Does Entrepreneurial Orientation Lead to Successful Sustainable Innovation? The Evidence from Chinese Environmentally Friendly Companies," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    11. Pietro Moncada-Paternò-Castello, 2022. "Top R&D investors, structural change and the R&D growth performance of young and old firms," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 12(1), pages 1-33, March.
    12. Janssen, Matthijs J. & Abbasiharofteh, Milad, 2022. "Boundary spanning R&D collaboration: Key enabling technologies and missions as alleviators of proximity effects?," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    13. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    14. Xiaoran Zheng & Yuzhuo Cai, 2022. "Transforming Innovation Systems into Innovation Ecosystems: The Role of Public Policy," Sustainability, MDPI, vol. 14(12), pages 1-26, June.
    15. Allen, Darcy W.E. & Berg, Chris & Markey-Towler, Brendan & Novak, Mikayla & Potts, Jason, 2020. "Blockchain and the evolution of institutional technologies: Implications for innovation policy," Research Policy, Elsevier, vol. 49(1).
    16. Maik Hesse & Timm Teubner & Marc T. P. Adam, 2022. "In Stars We Trust – A Note on Reputation Portability Between Digital Platforms," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 349-358, June.
    17. Krammer, Sorin M.S., 2022. "Human resource policies and firm innovation: The moderating effects of economic and institutional context," Technovation, Elsevier, vol. 110(C).
    18. Jelena Vapa-Tankosić & Vera Miler-Jerković & Dejan Jeremić & Slobodan Stanojević & Gordana Radović, 2020. "Investment in Research and Development and New Technological Adoption for the Sustainable Beekeeping Sector," Sustainability, MDPI, vol. 12(14), pages 1-17, July.
    19. Jorge Coque & Pilar L. González-Torre, 2017. "Adapting Nonprofit Resources to New Social Demands: The Food Banks in Spain," Sustainability, MDPI, vol. 9(4), pages 1-16, April.
    20. Agnieszka Izabela Baruk, 2021. "Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers," Energies, MDPI, vol. 14(11), pages 1-15, June.
    21. Laima Gerlitz & Christopher Meyer, 2021. "Small and Medium-Sized Ports in the TEN-T Network and Nexus of Europe’s Twin Transition: The Way towards Sustainable and Digital Port Service Ecosystems," Sustainability, MDPI, vol. 13(8), pages 1-24, April.

    More about this item

    Keywords

    Purchasing decision; marketing mix; sustainable goals; circular economy.;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxv:y:2022:i:3:p:256-272. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.