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Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment

Author

Listed:
  • Dapko, Jennifer L.

    (Florida Southern College, USA)

  • Snyder, Gregory J.

    (Adjunct Professor, Florida Southern College, USA)

Abstract

Analytics is changing at the speed of thought. If analysts are not capable of and motivated by self-directed learning, they will be left behind and their organisations will be left scrambling to keep up with their competitors. Even the best company-directed learning programmes cannot always keep pace with this change, and most analysts will find company-directed technical training falling short of their needs. Self-directed learning enables analysts to stay relevant and motivated in a quickly changing business world, and self-directedness is a key employee characteristic in creating adaptable and flexible organisations. This paper discusses ways in which hiring managers can screen analysts for self-directedness during the interview process. As important as it is for hiring managers to recruit a workforce with self-directedness, it is equally important to set up an environment where a self-directed learner can thrive and utilise those skills. Therefore, this paper will also discuss ways in which organisations can nurture selfdirected learners once recruited.

Suggested Citation

  • Dapko, Jennifer L. & Snyder, Gregory J., 2021. "Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 73-83, June.
    • Handle: RePEc:aza:ama000:y:2021:v:7:i:1:p:73-83
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    More about this item

    Keywords

    self-directed learning; self-directedness; business analytics; analytics training; hiring analytics employees; employee motivation; employee learning;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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