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The social responsibility of data visualisation in a time of pandemic

Author

Listed:
  • Wong, Dona

    (Federal Reserve Bank of New York, USA)

Abstract

In a time of pandemic, media platforms and outlets have a social responsibility to make complex data more accessible, understandable and usable. To this end, health organisations and government officials have made extensive use of data visualisations to manage the global COVID-19 crisis. Motivating people to make the necessary behavioural changes, however, requires data to be presented in an appropriately engaging manner. This paper describes effective ways to present data and how to turn complex raw data into actionable insights.

Suggested Citation

  • Wong, Dona, 2021. "The social responsibility of data visualisation in a time of pandemic," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 104-107, September.
    • Handle: RePEc:aza:ama000:y:2021:v:7:i:2:p:104-107
    as

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    More about this item

    Keywords

    data visualisation; storytelling with data; actionable insights; Big Data; interactive graphics; information graphics; strategic communications;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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