IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/112302.html

Factors That Motivates Fake News Sharing Among Social Media Users: A Case of an Emerging Economy

Author

Listed:
  • Ghaznavi, Saeeda Naz
  • Ali, Syed Yousuf
  • Mahmood Khan, Neha
  • Fatima, Mahrukh
  • Shakoor, Iqra

Abstract

False news is not new but it is becoming more common, it has become a serious issue as a result of social media's expansion, which has permitted individuals to engage and share thoughts. The primary aim of the research is to investigate those factors that influence fake news sharing on social media in an emerging economy. It is necessary to target emerging economy as fake news create a massive panic in such challenging economies that ultimately affect various sectors. For this purpose, Uses and Gratification theory (U&G) is used. In this research, the independent variable is False information and dependent variables are Altruism, Information sharing, Socialization, Entertainment and Pass time. In this research, quantitative method is used to investigate concepts to find relationships between variables and forecast results. In this research, the correlation research approach is used. A survey was conducted with local students via questionnaire (n=150). For data analysis, SPSS and smart PLS-SEM is used in this research. According to the findings of the study, altruism is the foremost imperative indicator of fake news distribution among Pakistanis. We have come to the conclusion that Altruism, Entertainment and Pass the Time foresee the spread of bogus news positively while Sharing of Information and Socialization impacts negatively. We recommend that online platforms users must verify the veracity of the information they have encounter and then post on social media websites.

Suggested Citation

  • Ghaznavi, Saeeda Naz & Ali, Syed Yousuf & Mahmood Khan, Neha & Fatima, Mahrukh & Shakoor, Iqra, 2022. "Factors That Motivates Fake News Sharing Among Social Media Users: A Case of an Emerging Economy," MPRA Paper 112302, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:112302
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/112302/1/MPRA_paper_112302.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Talwar, Shalini & Dhir, Amandeep & Singh, Dilraj & Virk, Gurnam Singh & Salo, Jari, 2020. "Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    2. Balakrishnan, Vimala & Ng, Kee S. & Rahim, Hajar Abdul, 2021. "To share or not to share – The underlying motives of sharing fake news amidst the COVID-19 pandemic in Malaysia," Technology in Society, Elsevier, vol. 66(C).
    3. Syed Ali Raza & Nida Hanif, 2013. "Factors affecting internet banking adoption among internal and external customers: a case of Pakistan," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 7(1), pages 82-96.
    4. Justin Pomerance & Nicholas Light & Lawrence E. Williams, 2022. "In These Uncertain Times: Fake News Amplifies the Desires to Save and Spend in Response to COVID-19," Journal of the Association for Consumer Research, University of Chicago Press, vol. 7(1), pages 45-53.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Melchior, Cristiane & Warin, Thierry & Oliveira, Mirian, 2025. "An investigation of the COVID-19-related fake news sharing on Facebook using a mixed methods approach," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
    2. Sheikh, Muhammad Ammad & Mumtaz, Talha & Sohail, Nabeel & Ahmed, Bilal & Noor, Zain, 2021. "Fake News Acceptance by Demographics and Culture On Social Media," MPRA Paper 108934, University Library of Munich, Germany.
    3. Raj, Chahat & Meel, Priyanka, 2022. "People lie, actions Don't! Modeling infodemic proliferation predictors among social media users," Technology in Society, Elsevier, vol. 68(C).
    4. Hussain, Hadia & Murtaza, Murtaza & Ajmal, Areeb & Ahmed, Afreen & Khan, Muhammad Ovais Khalid, 2020. "A study on the effects of social media advertisement on consumer’s attitude and customer response," MPRA Paper 104675, University Library of Munich, Germany.
    5. Yi Yong Lee & Chin Lay Gan & Tze Wei Liew, 2023. "Thwarting Instant Messaging Phishing Attacks: The Role of Self-Efficacy and the Mediating Effect of Attitude towards Online Sharing of Personal Information," IJERPH, MDPI, vol. 20(4), pages 1-23, February.
    6. Jabeen, Fauzia & Tandon, Anushree & Azad, Nasreen & Islam, A.K.M. Najmul & Pereira, Vijay, 2023. "The dark side of social media platforms: A situation-organism-behaviour-consequence approach," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    7. Yeoh Khar Kheng & Sethela June, 2016. "Fostering the Innovative Work Behavior of Knowledge Workers in Malaysia’s Knowledge Intensive Business Services: A Social Capital Perspective," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 7(3), pages 162-169.
    8. Muhammad Shahnawaz Adil, Kamal bin Ab Hamid, 2017. "Impact of Individual Feelings of Energy on Creative Work Involvement: A Mediating Role of Leader-Member Exchange," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(1), pages 82-105, March.
    9. Ali, Syed Raza & Ali, Syed Hassan & Yasir, Muhammad & Khan, Muhammed Hamza, 2022. "Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention," MPRA Paper 112325, University Library of Munich, Germany.
    10. Talwar, Manish & Talwar, Shalini & Kaur, Puneet & Tripathy, Naliniprava & Dhir, Amandeep, 2021. "Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic?," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    11. Adewale A. Adekiya & Muhammad S. Gawuna, 2015. "Bank Choice Determinant Factors: A Study of University Students in Metropolitan Kano," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 6(4), pages 154-175.
    12. Hazwati Hashim & Noor Mashitah Rusli & Nur Hazimah Nor Hashim & Adam Chong Chin Hua, 2015. "The Readiness of ESL Teachers in Implementation of School-Based Assessment in Malaysian Secondary Schools," Studies in Social Sciences and Humanities, Research Academy of Social Sciences, vol. 3(5), pages 280-294.
    13. Kitti Nagy & Jozef Kapusta, 2021. "Improving fake news classification using dependency grammar," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-22, September.
    14. Sayyed Mohsen Allameh & Reza Ansari & Mina Mohammadi & Kianoosh Kianpur & Sharareh Ghazinour Naeini, 2015. "Determining the Relationship between Organizational Agility and Work Organization in Branches of Saman Bank in Isfahan," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(5), pages 384-393.
    15. Liu, Hongfei & Liu, Wentong & Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2021. "COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    16. Imtiaz Arif, Sahar Afshan, Arshian Sharif, 2016. "Resistance to Adopt Mobile Banking in a Developing Country: Evidence from Modified TAM," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 1(1), pages 23-40, March.
    17. Giandomenico Domenico & Annamaria Tuan & Marco Visentin, 2021. "Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic," Italian Journal of Marketing, Springer, vol. 2021(4), pages 351-369, December.
    18. Dhir, Amandeep & Khan, Sher Jahan & Islam, Nazrul & Ractham, Peter & Meenakshi, N., 2023. "Drivers of sustainable business model innovations. An upper echelon theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    19. Xia, Huosong & Wang, Yuan & Zhang, Justin Zuopeng & Zheng, Leven J. & Kamal, Muhammad Mustafa & Arya, Varsha, 2023. "COVID-19 fake news detection: A hybrid CNN-BiLSTM-AM model," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    20. Yaser Mansour Almansour, 2015. "The Impact of Total Quality Management Components on Firms Performance," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 6(8), pages 384-394.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:112302. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.