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From marketing to neuromarketing: Ethical considerations

Author

Listed:
  • Garofalo, Caterina

    (President, Italian Association of Neuromarketing (Ainem), Italy)

  • Gallucci, Francesco

    (Vice President, Italian Association of Neuromarketing (Ainem), Italy)

Abstract

This paper discusses the emerging field of neuroethics – broadly speaking, the ethical and social issues raised by advances in neuroscience – in the context of neuromarketing. The paper explains how the field is strongly influenced by current events and cultural consciousness. The authors build on the opinions proposed by some scholars, highlighting key considerations, starting with respect for privacy, transparency and, most urgently, the need to place the consumer at the centre of any business strategy and any project development.

Suggested Citation

  • Garofalo, Caterina & Gallucci, Francesco, 2021. "From marketing to neuromarketing: Ethical considerations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 65-72, June.
    • Handle: RePEc:aza:ama000:y:2021:v:7:i:1:p:65-72
    as

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    More about this item

    Keywords

    neuromarketing; neuroethics; marketing; moral philosophy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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