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Final Purchasers’ Cooperation with Offerors in Online and Offline Environments

Author

Listed:
  • Baruk Agnieszka Izabela

    (Organization and Management Department, Lodz University of Technology, Piotrkowska Street 266, 90-924 Łódź, Poland)

Abstract

The aim of this study is to determine final purchasers’ preferred environment of cooperation with offerors. The study also sought to determine the significance of this environment in relation to (1) advantages perceived in online and offline environments as places for this cooperation and (2) the type of services final purchasers would like to co-create.

Suggested Citation

  • Baruk Agnieszka Izabela, 2024. "Final Purchasers’ Cooperation with Offerors in Online and Offline Environments," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 21-52, March.
    • Handle: RePEc:vrs:mosaro:v:51:y:2024:i:1:p:21-52:n:2
    DOI: 10.2478/minib-2024-0002
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    More about this item

    Keywords

    final purchaser; offeror; cooperation; online environment; offline environment; nabywca finalny; oferent; współpraca; środowisko online; środowisko offline; M3;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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