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Hybrid trade shows are becoming the norm: What to know about trade shows going forward

Author

Listed:
  • Badalamenti-Montes, Rosanna

    (Welbilt, Ashbourne House, UK)

Abstract

As people have become acclimatised to spending huge amounts of time speaking with one another in the digital space, there has been a huge transition from physical trade shows to virtual events. This paper considers the advantages and disadvantages of both options, and finds that while in-person events continue to offer huge value in terms of networking and developing product knowledge, in a world where people meet and work online, there is a place for virtual trade shows as well.

Suggested Citation

  • Badalamenti-Montes, Rosanna, 2023. "Hybrid trade shows are becoming the norm: What to know about trade shows going forward," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 340-345, March.
    • Handle: RePEc:aza:jdsmm0:y:2023:v:10:i:4:p:340-345
    as

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    More about this item

    Keywords

    trade shows; hybrid trade shows; events; conferences; 3D platforms;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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