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Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing

Author

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  • Malhotra, Deepika

Abstract

With the tremendous and broadly scattered populace of India it has dependably been a test for organizations to control market progress and they need to strive to make their vicinity felt all through the length and expansiveness of the country. Gone are the days when an insignificant promotion on radio or an imaginative publicizing battle was sufficient to hypnotize the objective client. The Information correspondence innovation insurgency had made it basic for organizations to go for interactive media advancement crusades in western nations as well as in India. The developing web entrance, the high offers of advanced mobile phones and the 3G administrations being generally made accessible by cell telephone organizations in India together make impeccable conditions for a computerized upset to occur. On the off chance that we take a gander at the bigger picture the organizations whether private or open are all occupied with prominent promoting projects utilizing either single media or mixed media battles. What's more, this is going on the grounds that if in today's age an organization or brand "is out of site it goes out of psyche", consequently promoting has turned into a fundamental malice. The advertising arrangement essentially means to make the business furnish the arrangement with the mindfulness with the normal clients. From 1980 onwards, on the other hand, the Indian state has moved Indian political economy towards East Asian models of improvement.

Suggested Citation

  • Malhotra, Deepika, 2015. "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper 66405, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:66405
    as

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    File URL: https://mpra.ub.uni-muenchen.de/66405/1/MPRA_paper_66397.pdf
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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    More about this item

    Keywords

    Social media marketing; Indian online markets; online marketing; social marketing; viral marketing; Linkedin marketing; Facebook marketing; YouTube as marketing tool.;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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