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Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes

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  • Drummond, Conor
  • O'Toole, Thomas
  • McGrath, Helen

Abstract

Research addressing how social media (SM) is mobilised in interaction with other network actors is rare. The aim of this paper is to identify the micro-processes of SM resource mobilisation at resource interfaces in a collaborative entrepreneurial network. Using a sample of three entrepreneurial firms and their connected networks, the authors inductively analysed 12,491 B2B SM related interactions and 66 h of interview data to identify six foundational micro-processes that underpin SM resource mobilisation: (i) connecting, (ii) matching, (iii) sorting, (iv) managing, (v) divergence, and (vi) contraction. The study contributes to process studies in network-based research by focusing on how SM resources are mobilised at the boundary between firms in a network. In practice, the six micro-processes identified can be used by entrepreneurial firms to purposefully mobilise SM as a resource for collaborative business-to-business network activity.

Suggested Citation

  • Drummond, Conor & O'Toole, Thomas & McGrath, Helen, 2022. "Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes," Journal of Business Research, Elsevier, vol. 145(C), pages 171-187.
    • Handle: RePEc:eee:jbrese:v:145:y:2022:i:c:p:171-187
    DOI: 10.1016/j.jbusres.2022.02.046
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