IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-5p2274-2282.html

Impacts of Digital Entrepreneurship on the Sales Volume of MSEs in Maputo: An Analysis from 2020 to 2023

Author

Listed:
  • Cleinize Banu Fache Chale Mbiza

    (Master′s Student in Business Administration and Management (MBA), Catholic University of Mozambique.)

  • Cláudia de Ruvídia Augusto Viola

    (Master in Business Administration and Management (MBA), Catholic University of Mozambique.)

Abstract

Digital entrepreneurship has been consolidated as a promising strategy to boost the growth of micro and small enterprises (MSEs) in developing countries, especially in the face of the challenges posed by the COVID-19 pandemic. Using a quantitative approach, this study investigated the impact of using digital platforms on the business performance of MSEs in Maputo city between 2020 and 2023. Questionnaires were administered to 25 companies that incorporated digital tools into their operational processes. The results revealed the predominant use of social networks, especially WhatsApp (60%), followed by Facebook (28%) and Instagram (12%), being fundamental for the continuity of operations during the pandemic. These platforms were mainly used to communicate with clients, promote products and carry out business transactions. It was also observed that 48% of the companies started their digital activity before 2020, while the rest intensified this use during the period of restrictions imposed by the pandemic. The frequency of digital publications and interactions was also relevant, with 40% of companies posting weekly and 32% daily. Despite the observed benefits, the study did not reveal a significant impact of social networks on sales volume, particularly when analyzing the frequency of publication. Significant challenges remain related to content management and the digital training of teams. It can be concluded that digitalization has helped to increase the visibility and competitiveness of MSEs, but it is essential to invest in public policies and training programs aimed at digital inclusion and the technical strengthening of these companies, and the creation of a more favorable environment to ensure their sustainability and effective insertion into the digital environment.

Suggested Citation

  • Cleinize Banu Fache Chale Mbiza & Cláudia de Ruvídia Augusto Viola, 2025. "Impacts of Digital Entrepreneurship on the Sales Volume of MSEs in Maputo: An Analysis from 2020 to 2023," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 2274-2282, May.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-5:p:2274-2282
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-5/2274-2282.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/impacts-of-digital-entrepreneurship-on-the-sales-volume-of-mses-in-maputo-an-analysis-from-2020-to-2023/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mohammed T. Nuseir, 2020. "Is advertising on social media effective? An empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 13(1), pages 134-142.
    2. Sabrinah Adam & Nursyazwani Mohd Fuzi & Mohamad Rohieszan Ramdan & Albert Feisal Muhd Feisal Ismail, 2025. "The Effectiveness of Digital Entrepreneurship Ecosystem Toward Enriching Income Generation: The Moderating Role of Entrepreneurial Intention," SAGE Open, , vol. 15(1), pages 21582440241, January.
    3. Ninik Sri Rahayu & Masduki & E. R. Nur Ellyanawati, 2023. "Women entrepreneurs’ struggles during the COVID-19 pandemic and their use of social media," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-17, December.
    4. Khoirina Kencana Ningrum & Ratna Roostika, 2021. "The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(5), pages 34-45, July.
    5. Drummond, Conor & O'Toole, Thomas & McGrath, Helen, 2022. "Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes," Journal of Business Research, Elsevier, vol. 145(C), pages 171-187.
    6. Paul, Justin & Alhassan, Ibrahim & Binsaif, Nasser & Singh, Prakash, 2023. "Digital entrepreneurship research: A systematic review," Journal of Business Research, Elsevier, vol. 156(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gala, Kaushik & Schwab, Andreas & Mueller, Brandon A., 2024. "Star entrepreneurs on digital platforms: Heavy-tailed performance distributions and their generative mechanisms," Journal of Business Venturing, Elsevier, vol. 39(1).
    2. Md. Masud Rana & Shah Ridwan Chowdhury & Mohammad Safaet Siddiqee & Elma Noorain Momo & Afnan Yusuf & Md. Mahbubur Rahman, 2026. "Thirty years of digital entrepreneurship research through a systematic review and bibliometric analysis," Future Business Journal, Springer, vol. 12(1), pages 1-30, December.
    3. Prodipta Rongpipi & Seema Sharma, 2024. "Factors Affecting Entrepreneurial Growth and Significance Analysis of Entrepreneurial Education in Assam," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 20229-20250, December.
    4. Kesen Zhang & Bilal Ahmed & Ruping Wang & Baoying Gu, 2025. "The Influence of Internal Governance and External Legitimacy on Greenwashing: A Digitalization Perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(2), pages 4881-4909, February.
    5. Uršič, Dejan & Čater, Tomaž, 2025. "Digital innovation in management and business: A comprehensive review, multi-level framework, and future research agenda," Journal of Business Research, Elsevier, vol. 197(C).
    6. Maria Elisavet Balta & Thanos Papadopoulos & Konstantina Spanaki, 2024. "Business model pivoting and digital technologies in turbulent environments," Post-Print hal-04513406, HAL.
    7. Beatrice Adriana Balgiu & Daniela Maricica Cotoară & Andrei Simionescu-Panait, 2024. "Validation of the Internet entrepreneurial self-efficacy scale among Romanian technical students," PLOS ONE, Public Library of Science, vol. 19(10), pages 1-18, October.
    8. Zhong, Changbiao & Zhang, Chao, 2024. "Can data elements enhance urban innovation? Evidence from China," China Economic Review, Elsevier, vol. 88(C).
    9. Haijiao Liu & Jiahui Yu & Boyu Wu & Yanheng Ren & Qing Liu, 2025. "Bibliometric analysis and content analysis of digital entrepreneurship: utilizing the WoS and Scopus databases," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-26, December.
    10. Nils Wuytens & Jelle Schepers & Pieter Vandekerkhof & Wim Voordeckers, 2025. "The allegory of tacit knowledge: a review & research agenda for entrepreneurship," Review of Managerial Science, Springer, vol. 19(5), pages 1347-1380, May.
    11. Ramphul Ohlan & Anshu Ohlan & Sudesh Chhikara & Tejaswini Singh, 2025. "Bibliometric Analysis and Review of World Trade Organization Research: Suggesting Future Avenues using WOS Database," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3741-3771, March.
    12. Phuong Ngoc-Duy Nguyen & Huan Hong Nguyen, 2024. "Examining the Role of Family in Shaping Digital Entrepreneurial Intentions in Emerging Markets," SAGE Open, , vol. 14(1), pages 21582440241, March.
    13. Beier, Michael & Früh, Sebastian, 2020. "Nutzung von Social Media Plattformen durch Schweizer KMU - Eigene Profile und erzielte Reichweiten," EconStor Research Reports 224773, ZBW - Leibniz Information Centre for Economics.
    14. Cristina Blanco-González-Tejero & Klaus Ulrich & Samuel Ribeiro-Navarrete, 2024. "RETRACTED ARTICLE: Can Social Media Be a Key Driver to Becoming an Entrepreneur?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 16780-16798, December.
    15. Yan Li & Qina Zhu & Fengfu Mao, 2024. "The impact of venture capital on the digital industry development: evidence from China," Asian-Pacific Economic Literature, The Crawford School, The Australian National University, vol. 38(1), pages 93-109, May.
    16. Bülent Akkaya & Catalin Popescu & Sema Üstgörül, 2024. "How Can We Remove Psychological Entrepreneurship Barriers on Entrepreneurship Intention for Health Organizations in the Future?," Sustainability, MDPI, vol. 16(8), pages 1-14, April.
    17. Ludovico Bullini Orlandi & Marco Bottura & Eleonora Veglianti & Alessandro Zardini, 2025. "Less is more: digital and physical sustainability shortage impact on entrepreneurial intention," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-19, December.
    18. Samuel Adomako & Nguyen Phong Nguyen, 2024. "Collaborative entrepreneurship and social innovation performance: Effects of institutional support and social legitimacy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(6), pages 5881-5893, November.
    19. Okegbe, Onyinyechukwu, 2025. "Harnessing Digital Entrepreneurship for Youth Empowerment: Advancing Sustainable Economic Growth in Southeast Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(6), pages 2195-2207, June.
    20. Shanhu Zhang & Jinxiu Yang & Yun Shen & Zhuoli Li, 2024. "How Do Digital Capabilities Impact the Sustained Growth of Entrepreneurial Income: Evidence from Chinese Farmer Entrepreneurs," Sustainability, MDPI, vol. 16(17), pages 1-24, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-5:p:2274-2282. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.