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The Effectiveness of Digital Entrepreneurship Ecosystem Toward Enriching Income Generation: The Moderating Role of Entrepreneurial Intention

Author

Listed:
  • Sabrinah Adam
  • Nursyazwani Mohd Fuzi
  • Mohamad Rohieszan Ramdan
  • Albert Feisal Muhd Feisal Ismail

Abstract

This study attempts to examine the functionality of the digital entrepreneurship ecosystem for low-income household Bottom 40 (B40) students toward enriching income generation and entrepreneurial intention as the moderating role in the relationship. This research applied the quantitative method using an online questionnaire. A total of 500 data were gathered from 5 Universities in Malaysia, followed by Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis to examine the hypotheses suggested in the research. The results implied that the effectiveness of the digital entrepreneurship ecosystem has a positive effect on the enrichment of income generation among B40 students in a higher education institution. It was also shown from the moderating effect analysis that entrepreneurial intention has an important function as a moderator to strengthen the relationship. The research may assist B40 students in a higher education institution for income generation through digital entrepreneurship.

Suggested Citation

  • Sabrinah Adam & Nursyazwani Mohd Fuzi & Mohamad Rohieszan Ramdan & Albert Feisal Muhd Feisal Ismail, 2025. "The Effectiveness of Digital Entrepreneurship Ecosystem Toward Enriching Income Generation: The Moderating Role of Entrepreneurial Intention," SAGE Open, , vol. 15(1), pages 21582440241, January.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440241305361
    DOI: 10.1177/21582440241305361
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