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The KidZania story: Great data, rich experience and customer loyalty

Author

Listed:
  • Marsh, Sarah
  • Bloom, Margy

Abstract

Great data do not equal great experience. But great data, plus a rich experience, can create customer satisfaction that leads to long-term loyalty for a cultivated subset of engaged customers.

Suggested Citation

  • Marsh, Sarah & Bloom, Margy, 2014. "The KidZania story: Great data, rich experience and customer loyalty," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 322-327, February.
    • Handle: RePEc:aza:jbs000:y:2014:v:2:i:4:p:322-327
    as

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    More about this item

    Keywords

    brand loyalty; customer service; fun; brand experience; actionable data; analytics; marketing automation; engagement;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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