IDEAS home Printed from https://ideas.repec.org/a/aza/jdsmm0/y2014v2i3p247-257.html
   My bibliography  Save this article

Real time: The next frontier for analytics

Author

Listed:
  • Pearson, Andrew W.

    (Qualex Asia Limited, China)

Abstract

In 1999, ‘The Cluetrain Manifesto’ warned that ‘markets are conversations’. Today, some 15 years later, software, hardware, mobile and social media vendors have come together to provide tools that allow companies to join and manipulate the conversation. This paper provides a quick overview of the available hardware and software solutions; a discussion of the in-memory landscape, including the strengths and weaknesses of the competing products; and a summary of the latest developments in the social media monitoring space. Given the importance of personalisation and one-to-one advertising for increasing traffic, raising customer conversion rates and increasing average order value, these systems can either be a company’s best friend or its worst enemy.

Suggested Citation

  • Pearson, Andrew W., 2014. "Real time: The next frontier for analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 247-257, November.
    • Handle: RePEc:aza:jdsmm0:y:2014:v:2:i:3:p:247-257
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/1683/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/1683/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    augmented reality; in-memory systems; personalisation; CRM; social CRM; real-time marketing; content marketing; social media monitoring; social media sentiment; social media context;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdsmm0:y:2014:v:2:i:3:p:247-257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.