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Social media use by legislative offices for constituent communications

Author

Listed:
  • Hixson, Thomas Kim

Abstract

An important function of a state legislator’s office staff is to communicate with constituents on a mass basis. The changing media environment challenges staffers to find new means of keeping the legislator foremost in constituents’ minds. New and social media provide an alternative to traditional media for this function. This study surveyed the legislator’s office staff in three states and was conducted by a former legislator who is a communication scholar. The qualitative data indicate recognition of the usefulness of new media, and a modest amount of its use, but a less than emphatic embrace of it. Findings also indicate benefits and limitations of social media as an alternative to the traditional modes of communication when used by legislative offices.

Suggested Citation

  • Hixson, Thomas Kim, 2014. "Social media use by legislative offices for constituent communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 185-194, September.
    • Handle: RePEc:aza:jdsmm0:y:2014:v:2:i:2:p:185-194
    as

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    More about this item

    Keywords

    social media; legislature; constituents; new media; uses and gratifications;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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