Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits
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References listed on IDEAS
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Cited by:
- Soroush Safarzadeh, 2023. "A game theoretic approach for pricing and advertising of an integrated product family in a duopoly," Journal of Combinatorial Optimization, Springer, vol. 45(5), pages 1-26, July.
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More about this item
Keywords
Game theory; Cooperative advertising; Supply chain coordination; Retail competition; retail coalition;All these keywords.
JEL classification:
- C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CDM-2015-03-22 (Collective Decision-Making)
- NEP-COM-2015-03-22 (Industrial Competition)
- NEP-GTH-2015-03-22 (Game Theory)
- NEP-MKT-2015-03-22 (Marketing)
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